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Commerce and Management
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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5th-2021
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Abstract Appeal, Brand Attitude, Concrete Appeal, Construal Level Theory (CLT), Green Product Knowledge, Purchase Intention (1)
Ad Irritation, Goal Impediment, Negative Experience, Online Ad Avoidance, Privacy Concern, Retargeting (1)
Advertisements, Celebrity Endorsement, FMCG Industry, Purchase Intention (1)
Apparel, Multi brand Retail, Customer Satisfaction (1)
Attitude towards Technology, Fashion Retail Stores, Purchase Intention, Quality of Information, Social Media Marketing (1)
Attitude towards UGC, Lodging Intention, Sri Lanka, Usefulness of Information, User Generated Content (UGC) (1)
Attitude towards UGC, Online Purchase Intention, Perceived Credibility, Perceived Risk, Perceived Usefulness, User Generated Contents (1)
Attitudes, E-word of mouth, Organic Food, Social Media Advertising, Social Marketing, Purchase Intention (1)
Attraction towards Competitors, Core Service Failure, Network Quality, Price Unfairness Switching Cost, Switching Behaviour (1)
Automobile Industry, Brand Equity, Brand Love, Brand Personality (1)
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