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Commerce and Management
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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5th-2021
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Automobile Maintenance Service Sector, Customer Loyalty, Customer Trust, Perceived Service Customization, Relationship Marketing (1)
Banking Industry, Brand Image, Corporate Social Responsibility (1)
Beauty Care, Brand Attitude, Brand Personality, Celebrity Endorsement, Green cosmetics (1)
Behavioral Intention, Convenience, Mobile Banking, Perceived Risk, Relative Advantage, Trust (1)
Booking Intention, Hotel Industry, Social Media Marketing Activities (1)
Brand Activation, Brand Attitude, Brand Love, FMCG, Persuasive Communication Theory (1)
Brand Affect, Brand Personality, Cosmetics Industry, Youth Segment (1)
Brand Avoidance, Brand Crisis, Brand Love, E-Brand Trust (1)
Brand Awareness, Brand Equity, Brand Experience, Brand Image, Brand Loyalty, Perceived Quality (1)
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty (1)
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