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Commerce and Management
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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5th-2021
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Brand Engagement, Fashion Brands, Influencer Marketing, Youth (1)
Brand Equity, Consumer Satisfaction, Old Brands, Strong Brands (1)
Brand Equity, Customer Satisfaction, Mobile Telecommunication Brands, Purchase Intention (1)
Brand Evangelism, Brand Identification, Brand Salience, Brand Satisfaction, Brand Trust, Opinion Leadership (1)
Brand Experience, Customer Brand Engagement, Modern Trade Sector, Multi-Sensory Branding (1)
Brand Experience, Repurchase Intention, Retail Fashion Brands, Sri Lanka (1)
Brand Image, Brand Trust, Fashion Retail Industry, Patronage Intentions (1)
Brand Image, Electronic Word of Mouth (eWOM) Communication, Online Purchase Intention, Retailers (1)
Brand Love, Brand Personality, Brand Trust, Franchised Fast Food Industry (1)
Brand Love, Customer Citizenship Behavior, Customer Participation Behavior, Generation Z, Value Co-Creation (1)
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