| dc.description.abstract |
It is an acceptable fact that the human resource is the most important asset in the world. The importance of human resources is more in Sri Lanka since the service sector is growing rapidly. In order to get the maximum output from this valuable resource, HR professionals of organizations execute different strategies to motivate their employees. This study focused on analyzing the concept of corporate social responsibility and how it affects on employee motivation. The research was carried out with executive level employees in public quoted companies in Sri Lanka. Selected sample size was hundred executive level employees and convenience sampling method was used. Data collection was done by a questionnaire and reliability was checked by Cronbach Alpha. Results of covariance analysis reveal that the organizational corporate social responsibility has positive and significant impact on employee motivation. So, it is suggested Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations. |
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