Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed ...

The objective of this study was to identify the influence of Marketing Mix on customer buying intention for motor insurance industry in Sri Lanka. History of insurance industry goes back to centuries and currently ...

E-government concept which enables governments to provide an enhanced service has become one of a most widely discussed topics today. Sri Lanka is lagging behind in this respect when compared with developed countries and ...

Sri Lanka is considered as one of the most wonderful tourist destination partly due to the compact physical diversity of its nature, surrounded by various top ranked beaches into mountain plains, rivers and water Falls, ...

Financial crunch in present recession results in non-availability of right materials at right time in large hospitals. However due to insufficient impetus towards systems development, situation remains dismal even when ...

In Sri Lanka, as in other developing countries community development is considered as the development of the rural poor. It is estimated that 88% of the poor communities live in rural areas in Sri Lanka. Rural entrepreneur ...

This is a literature based paper that attempts to make contribution in to organizational citizenship behaviors (OCB) and Marketing literatures by providing up to date literature on the relationship between the two important ...

Keyword-based advertising is vital in online advertising as it is a significant technique that extends the business horizons. This technique helps to advertise in a timely and accurate manner by eliciting information about ...

Purpose of this paper to present findings on content marketing that was carried based on a literature review. The aim of the review is to see how content marketing is serving a technology savvy and the Internet era customers ...

The adoption of Information and communication technologies (ICTs) in the tourism sector has become one of the choices that seem unavoidable because they bear so directly on the prospects for competing and even surviving ...