An Examination of the Stimuli of the Stadium Facility Accessibility on Spectator Satisfaction

Abstract

This particular study was carried out with special reference to the Sugathadasa Outdoor Stadium (SOS), Colombo, Sri Lanka. This study was undertaken by the researchers, focusing on the problem ?why it is difficult to maintain attendance consistently for sport events?? There were two objectives set to be achieved by this study. The main objective was to examine the influence of the accessibility on spectator satisfaction. The specific objective was to identify the degree of factors influenced on the spectator satisfaction. The researchers carried out an extensive literature review to provide a conceptual background of the study and to develop a conceptual model and also to formulate hypotheses for the study. 100 respondents, who attended the Athletic Selection Meet (ASM) in SOS were selected for the survey. Certain conclusions were made from the study after carrying out detailed scientific analysis of data using appropriate statistical tools. The conclusion is that the accessibility is strongly influence on spectator?s satisfaction. Based on the findings of the study, a number of recommendations was made to the sport authorities, researchers and professionals in the field of sport marketing and sport facility management. Implementation of these recommendations will benefit not only Sri Lankan sport, but Sri Lankan economy also.