Citation:Ghune, Nitish, Bargal, Hitendra, Phalke, Manish, Saxena, Bhanu, Yadav, Santosh Kumar, Sharma, Ashish and Shukla, Rajeev, 2010. Impact of innovation on new product development in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya.
Date:2010
Abstract:
In today’s turbulent environment, continuous improvement and effective design and change
have become requirement for all organizations. As a result, designing and managing
organizational change has been a frequently studied topic over the last few decades. Cooperation
of marketing managers with new product project managers in an organization by
creating a frame work consistent with the reduction of related risk leads to the development
of an organization’s product and increasing its market share. However, the innovation is a
process of developing some principles for managing new product development. Approach of
any organization depends on its decision-making process which affects how its business
system develops and performs in the dynamic scenario. This paper considers general, but
fundamental, approaches to decision-making process and innovative marketing management
practices, their effects on new product development and finally its influence on business
systems.
