Citation:Yadav, Santosh Kumar, Bargal, Hitendra, Sharma, Ashish, Shukla, Rajeev, Saxena, Bhanu, Phalke, Manish and Ghune, Nitish, 2010. Growth and challenges of retail market in India, In: Proceedings of the 1st International Conference on Business and Information, University of Kelaniya.
Date:2010
Abstract:
The retail sector of India has come-forth as one of the most dynamic and second fastest
growing industrial economy with several players entering the market. But all of them
have not yet tasted success because of the heavy initial investment that are required to
break even with other companies and compete with them. India is the country having
the most unorganized retail market. India’s huge middle class base and its untapped
retail industry are the key attraction for global retail giants planning to enter into newer
markets. This paper will includes growth of retail sector in India, strategies, strength and
opportunities of retail stores, retail format in India, recent trends and opportunities and
challenges. It examines consumers’ awareness and brand consciousness among people
across different socio-economic group in India and witnessing of significant growth in
the urban and semi-urban retail markets.
