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Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty
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Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
URI:
http://repository.kln.ac.lk/handle/123456789/7296
Citation:
Weerasiri, R.A.S. and Dissanayake, D.M.R., 2009. Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty, Golden Jubilee Commemoration Volume, University of Kelaniya, Sri Lanka. pp 319-344.
Date:
2009
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Golden Jubilee Commemoration Volume of the University of Kelaniya
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