Political advertising and songs (A study based on the songs with protesting quality; “Vidodhaakalpa geetha’)

Abstract

Song is an aesthetic media. The main aim of this research is to prove how the song has been used to cultivate protesting attitude in public, and socialize it in Sri Lanka. This identifies the song in different perspectives. Moreover, this studies the evolution of Virodhaakalpa literature, communicative concepts, how songs spread in world’s literature as well as in prison and how it became popular in Sri Lanka via musical shows. Specially the focus was laid on the politics related musical shows. The aim was to show that the aesthetic mode called song can be used to popularize political purposes. Popularizing those political purposes via songs has got its positive and negative effects. The song, protest and politics became intertwined fields. The other fact this study proves is that any form of art cannot exist without politics. Earlier the subjects in songs were love, curiosity, and sex. Though the content is about protest, it could give other messages. Except providing mere entertainment, the song has contributed for social change.