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Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products

Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products

Pradeep, D.P.G.
URI: http://repository.kln.ac.lk/handle/123456789/7882
Citation: Pradeep, D.P.G. (2014). Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products. M.Sc. Thesis, University of Kelaniya.
Date: 2014

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