Abstract:
The businesses very often encounter numerous problems. Their major role is to satisfy
consumer needs, engage in new product development and make market efficiency. However,
they have largely failed in achieving these objectives.
Most of the businesses were begun by ambitious persons who are the focal figures of the
enterprises. They showed an immense creativeness and innovativeness throughout the
life of their businesses. Their commitment, risk taking nature and ability of exploiting
opportunities make the society and the economy more advanced and stable. Thus, when
starting a business, the risk taking ability makes a person an entrepreneur (Cambridge
Dictionary, 2003 ). Successful entrepreneurs grow up their enterprises to a very comfortable
stage while other entrepreneurs become collapsed or quit at the beginning or the middle of
the businesses.
When beginning of a business, every entrepreneur has a dream of where to go or what is
to be achieved in the future. In strategic perspective, it is important to have such future
intentions as to where the business should be in the future. Because, it will guides the
businesses for a right direction for achieving the business success.
The aim of this study is to find out the futuristic picture of the successful and unsuccessful
entrepreneurs and analyze them. Accordingly, data were collected from 60 entrepreneurs in
Gampaha district and SPSS is used to analyze the data.
The research finds that both successful and unsuccessful entrepreneurs have realized
the factor 'to become large scale' as the most desirable futuristic factor while earning
more profits as the second important factor. Third and fourth most desirable factors of the
successful entrepreneurs are having a wide distribution channel and to have its own place
of business respectively. Further Successful entrepreneurs indicated that demand from the
end consumer as the most frequent and crucial factor that they observed before starting
the business while less competition in the market is the second most frequent development
factor that successful entrepreneurs observed.
