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Impact of the celebrity endorsements on consumer buying behaviors

Impact of the celebrity endorsements on consumer buying behaviors

Weerasiri, R.A.S.; Wanninayake, W.M.C.B.
URI: http://repository.kln.ac.lk/handle/123456789/9851
Citation: Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2009. Impact of the celebrity endorsements on consumer buying behaviors. Journal of Social Sciences Sri Lanka, University of Kelaniya, 01(01): 103-116.
Date: 2009

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