Digital Repository: Recent submissions

Now showing items 281-300 of 25859

The Impact of Strong Brands on New Brands: with Special reference to Textile Industry

Perera, G. S. B.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study is an in-depth investigation to study the impact of strong brands on the new brands in the textile industry in Sri Lanka. It aims to help consumers predict old brand purchases through an improved understanding ...
Impact of Sensory Marketing on Online Purchase Intention: with Special Reference to Online Apparel Shopping Industry in Western Province of Sri Lanka

Sudasinghe, S. D. D. T.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In the current era, increased attention to the five senses in the marketing process suggests that companies should be aware of consumers’ inner purchasing process. Retailers are fixated on adding sensory stimulus to their ...
Factors Affecting on the Behavioral Intention to Use Mobile Banking Application among the Western Province of Sri Lankan Customers

Wickramasinghe, K. P. K. L.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Providing pioneering facilities is an essential factor for attractiveness of the banking industry. Mobile banking application is such an innovative service. Through this, all the banking customers will be able to make ...
Impact on Corporate Social Responsibility on Brand Loyalty: Examining Mediating Impact of Brand Trust: with Reference to Food and Beverage Industry

Kaushan, K. R. U.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The food and Beverage Industry is always an emerging industry in Sri Lanka. This study was conducted to examine the impact of corporate social responsibility on brand loyalty and the relationship between corporate social ...
Antecedents on Customer's Intention to Use of Internet Banking Facilities: with Special Reference to Sri Lankan Customers

Wijesinghe, U. G. H. N.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to investigate the antecedents of customer's intention to use Internet Banking facilities. When conferencing the literature, there are so many antecedents that affect customers' intention to use Internet ...
Impact of CSR Practices on Brand Image in Special Reference on the Banking Industry in Western Province of Sri Lanka

De Soysa, H. H. R.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Corporate Social Responsibility has been defined and conceptualized by different writers; nevertheless, the concepts are constantly emerging. This era's growing environmental awareness has strengthened the competition ...
Influence of Green Marketing Mix on Brand Trust towards FMCG Brands among Western Province, Sri Lanka

De Silva, T. D. N. N.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The increased environmental awareness has consequences for consumer behavior; namely, brand trust and green marketing have got the consumers' attention as it has become a global problem due to environmental deterioration. ...
Impact of Influencer Marketing on Brand Engagement of Youth towards Fashion Brands in Sri Lanka: Special Reference to Western Province

Rathnayake, R. M. T. M.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Emerging of the Digital Marketing era, Influencer Marketing owns a vital role in digital advertising and observed that most digital marketing agencies use Influencer Marketing as a strategy to create Brand Engagement. So, ...
The Impact of Brand Personality on Emotional Brand Attachment in the Mobile Phone Industry in Sri Lanka

Sankalpa, K. S. H.; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The study focuses on exploring the impact of brand personality on emotional brand attachment in the mobile phone industry in Sri Lanka. It examines the impact of different types of brand personalities on consumers' emotional ...
The Impact of Green Marketing Strategies on Consumers' Green Purchase Intention in Sri Lanka

Thilakarathna, W. M. S. D.; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sri Lanka is an Asian region developing country facing environmental pollution and protecting the environment by adopting green practices. Consumer organizations in Sri Lanka have identified that there is a growing demand ...
The Impact of Brand Equity on Customer Satisfaction in Mobile Telecommunication Industry in Sri Lanka

Rashantha, K. D. D. U.; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Modern organizations are looking for new ways to maximize their customers' satisfaction in today's highly competitive environment. Brand equity supports the organizations to maintain a good customer base. The mobile ...
Impact of Brand Experience on Brand Equity in the Banking Sector: with Reference to Licensed Commercial Banks in Sri Lanka

De Silva, Gayathri; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Brand equity plays a vital role in an organization gaining competitive advantage, and it has an impact on strategic management decisions. The study aims s to investigate the impact of the brand experience on the brand ...
The Impact of Electronic Word of Mouth Communication on Online Purchase Intention: Mediating Effect of Brand Image with Special Reference to E-Retailers in Sri Lanka

Rathnayake, R. W. M. D.; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The present study investigates the impact of electronic word of mouth (eWOM) communication on online purchase intention and whether this relationship is mediated by the brand image concerning e-retailers in Sri Lanka. The ...
Impact of E-Service Quality on Customer Satisfaction in Internet Banking: with Reference to Licensed Commercial Banks in Sri Lanka

Abewardhana, N. B. G. H. S.; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Internet banking is one of the major services introduced by the banking sector. This study aimed to investigate the E-Service Quality factors affecting customer satisfaction of Internet banking context in the Gampaha ...
Impact of eWOM in Social Networking Sites on Purchasing Intention in Fast Food Restaurant Industry: A Study among Facebook Users

Wijesinghe, M. P.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With the increasing usage of social media apps, the rate of TV viewership is declining, and online ad blocking is taking place with providing implications to businesses for finding alternative ways of approaching their ...
Impact of Corporate Reputation on Customer Patronizing Behavior: A Moderating Effect of CRM Practices in Supermarket Industry in Sri Lanka

Jayaweera, S. M.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The competitiveness of the local supermarket industry is increasing unprecedentedly with the impact of various macro-environment factors. That Corporate Reputation is one strategic element available at companies to gain a ...
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka: The Mediating Effect of Brand Citizenship Behavior

Mapa, M. M. D. T. H.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to investigate the impact of corporate brand identity on customer store loyalty. The literature on service and corporate branding in retail contexts has acknowledged staff's influences on ...
Impact of Sensory Marketing on Customer Repurchasing Intention with Special Reference to Modern Trade Industry in Sri Lankan

Madusanka, U. G. G.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sensory marketing is simply the process of winning a customer's trust and attention by appealing to each of these five senses sight, hearing, taste, touch, and smell. Even though this practice is strongly applied in the ...
Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with the Mediating Effect of Brand Love and E-Brand Trust: with Special Reference to Fast Moving Consumer Good Consumption in Western Province

Dabare, P. U. I.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive markets globally. Even though many branding concepts were investigated by the previous researchers, brand crisis and brand avoidance ...
Factors Affecting on Willingness to Pay Premium Price for Organic Foods

Welagedara, M. P.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

At present, Sri Lankan organic food market is at a nascent stage, but organic food is accelerating. Identifying organic food consumers' behaviors is vital since consumers pay a premium price even worldwide. Hence, this ...

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