Citation:Medis, A. and Gunawardene, H.M.R.S.S. 2015. Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience, In: Book of Abstracts, 1st International Conference on Branding and Advertising- 2015 (W.M.C. Bandara Wanninayake and Others Eds.), p 19. The International Institute of Knowledge Management, Colombo, Sri Lanka.