Browsing Marketing Management by Issue Date

Now showing items 1-20 of 90

The marketing trends of Sri Lankan tea exportation

Wanninayake, W.M.C.B.; Dissanayake, D.M.R. (Sabaragamuwa University of Sri Lanka, 2006)
Celebrity advertising and consumer behavior

Weerasiri, R.A.S.; Wanninayake, W.M.C.B. (Sabaragamuwa University of Sri Lanka, 2006)
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets

Wanninayake, W.M.C.B.; Dissanayake, D.M.R. (Sabaragamuwa University of Sri Lanka, 2006)
A comparative study of service quality and customer service in public sector and private sector commercial banks

Wanninayake, W.M.C.B.; Dissanayake, D.M.R. (2007)

The commercial banking sector in Sri Lanka has been rapidly growing in the last two decades. The entire banking sector consists of both private and public sector banks, and private sector banks have been diversifying ...
The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets

Wanninayake, W.M.C.B.; Randiwela, P. (2007)

The supermarket concept was initially started in Sri Lanka at 1980’s and the particular industry began to expand after the year 2000. The supermarket industry is at the growing stage of the Industry Life Cycle. The Visual ...
A case study approach on impact of branding on society in Sri Lankan context

Herath, H.M.R.P. (Kalasalingam University, 2008)

In the Sri Lankan context the explored area of branding literature is relatively very low. r Nowadays the brands are marketed to the customers not the products. The customers are brand seekers not the product seekers. ...
Gender of the Consumer and Service Quality

Herath, H.M.R.P.; Wanninayake, W.M.C.B. (2009)

Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! [email protected],, ns.ttrwuLctwtu,uraL l [email protected] iLg?ct htLnrLoUloLUgSiccLaqlL ...
The Attitudes of Customers towards Green Investments

Wanninayake, W.M.C.B.; Herath, H.M.R.P. (2009)

Wth the arrival of societal Marketing concept to the business environruent, Green Investment has g?ine!-much importance than it had. The societal marketing concept says rhil an organization should deliver the desired ...
Income Level of the Consumer and Service Quality

Herath, H.M.R.P.; Ranjanee, S. (2009)

The bankingsector in Sri feqtp recent years. Services sector accoLr attitudetowardscu eisatisfactionandoptimization ofservice quality. With this background this study is aimed at identifying the significance of the ...
Application of six sigma in India and Sri Lanka. Review of Professional Management

Tannan, S.K.; Herath, H.M.R.P. (New Delhi Institute of Management, 2009)

India has been pogitioned as the most favored destination for outsourcing in the world. The nation has made significant progress and established itself as a preferred outsourcing destination owing to factors like ...
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka

Weerasiri, S.; Dissanayake, D.M.R. (2010)

Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition ...
Service Failures and Customer Switching Behavior of Mobile Communication Services

Dissanayake, D.M.R. (2010)

Service quality strategies executed among mobile communication service providers of Sri Lanka have been aggressive due to intensive competition exists. Customers do have multiple options to bargain on mobile service providers, ...
Age of the consumer and service quality

Ranjanee, R.P.C.; Herath, H.M.R.P. (2011)
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2011)

Brand equity is strategically crucial element in the marketing programme in any organization. Even though it is strategic element of branding, it is difficult to measure. Previous researchers have made considerable attempt ...
Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka

Fernando, P.M.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2011)

Advertising is the best-known and most widely discussed form of promotion probably because of its pervasiveness. It’s considered as a very cost effective method for communicating with large audiences and also can be used ...
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (International Business Information Management Association, 2011)

Branding is a powerful tool and an intangible asset in marketing. It differentiates a product or a service from the competitors’ offerings in market place. The relationship between a consumer and a brand is a bond. Consumers ...
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users

Fernando, P.M.P.; Jayawickramarathne, S.G.W.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2011)

Social Media had become a platform for interaction and networking for people around the globe. Online advertisers from various industries are exploring the use of Internet social networking to build brand awareness and ...
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka

Randeni, R.K.S.P.; Wanninayake, W.M.C.B. (2011)

Telecommunication corporations are in a constant race to increase profits, retain their customers and gain new customers like never before. Customer Relationship Management (CRM) is aimed at building strong long-term ...
Type of Account Consumer Maintains with their Banks and Service Quality.

Herath, H.M.R.P. (2011)

In Sri Lanka, financial system of the country mainly dEends on banking system' because banking sector rEresints a share of 70.8i, ( Central BankRryort,2006) of totalfinancial system of the eclnoffiy. Deregutation of the ...
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2012)

In the field of service marketing, satisfying customer is relatively difficult than marketing practices of physical products. There are many factors considered by the service marketers in order to make the customer ...

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