Abstract:
In the Sri Lankan context the explored area of
branding literature is relatively very low. r Nowadays the brands are marketed to the
customers not the products. The customers are
brand seekers not the product seekers. They are
willing to pay premium prices for their favourable
brands than the average brands. Today's customer
is more sophisticated and challenging due to the
unlimited exposure of information with the
development of information communication
Technology. Thereby it has become a challenge to
the marketers when it come6 to differentiate their
products from other similar products. How it has
been solved is through creating a distinguish name,
symbol, logo or combination of them which is
known as a brand. The organizations are ready to
spend any amount of money in order to improve
their brand image because it is an investment for
the organization rather than a merely expenditure.
I4lhen it is looked at a brand from the
organizational point of view, brand equity is a most
important asset it their balance sheet. Hence the
situation is so, the impact that the brands are made
on the day to day lives of the customers is relevant to measure to look at the same phenomenon from
the societal point of view.