Citation:Wanninayake, W.M.C.B. and Dissanayake, D.M.R. 2006. The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets. Proceedings of the 10th Anniversary International Symposium, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. pp.209.