Celebrity advertising and consumer behavior

Weerasiri, R.A.S.; Wanninayake, W.M.C.B.

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Celebrity advertising and consumer behavior

Weerasiri, R.A.S.; Wanninayake, W.M.C.B.

URI: http://repository.kln.ac.lk/handle/123456789/9379

Citation: Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2006. Celebrity advertising and consumer behavior. Proceedings of the 10th Anniversary International Symposium, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. pp.207.

Date: 2006

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