Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province

dc.contributor.author	Kahatapitiya, K.D.M.A.L.
dc.contributor.author	Wijenayake, S.I.
dc.date.accessioned	2015-11-27T06:19:17Z
dc.date.available	2015-11-27T06:19:17Z
dc.date.issued	2015
dc.identifier.citation	Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.	en_US
dc.identifier.issn	2420-7519
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/10465
dc.language.iso	en	en_US
dc.publisher	Faculty of Commerce and Management Studies, University of Kelaniya	en_US
dc.title	Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province	en_US
dc.type	Article	en_US