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Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka
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| dc.contributor.author | Gunasekera, S.U.N. | |
| dc.date.accessioned | 2015-11-27T06:32:27Z | |
| dc.date.available | 2015-11-27T06:32:27Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Gunasekera, S.U.N. 2015. Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. | en_US |
| dc.identifier.issn | 2420-7519 | |
| dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/10476 | |
| dc.language.iso | en | en_US |
| dc.publisher | Faculty of Commerce and Management Studies, University of Kelaniya | en_US |
| dc.title | Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka | en_US |
| dc.type | Article | en_US |
