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Recent submissions

ICBI 2015: Recent submissions

Now showing items 1-20 of 83

The Perception of Mobile Banking Adoption among the Students Community: With Special Reference to Eastern University

Subramaniam, V.; Maheswaranathan, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

The banking industry gained the opportunity to improve the quality of services offered to their customers with a mechanism that marked the way for the introduction of sophisticated services at a negligible cost. M - Banking ...
The Impact of Visual Merchandising on Impulsive Buying Decision: A Study Based on Super Market Industry in Sri Lanka

Sandamali, W.A.L.; Kumara, D.W. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

The supermarket concept was initially started in Sri Lanka at 1980’s and the particular industry began to expand after the year 2000. The supermarket industry is at the growing stage of the Industry Life Cycle. The Visual ...
The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka

Thilina, D.K.; Liyanage, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

In Sri Lanka, when concentrating on previous researches on supermarket environment, the main focus has gone towards how far the customer service has affected on customer satisfaction or customer loyalty. However, other ...
The Impact of Perceived Service Quality on Customer Satisfaction: A Study Based on Veterinary Hospital in Sri Lanka

Dassanayake, P.S.; Weerasiri, R.A.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Customer satisfaction is the most important strategic achievement in order to gain sustainable competitive advantage in highly competitive veterinary healthcare industry. There is no research literature on the impact of ...
The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka

Ruwan, C.; Gunawardane, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

This research has focused on identifying the impact of experience design elements in textiles shopping industry in Sri Lanka on the loyalty behavior of the customers. There were three independent variables: Functional ...
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka

Dissanayake, D.M.R.; Ismail, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

This study is focused on Sri Lankan service sector which has remarked a significant position in the local economy. The concept of Celebrity Endorsement has been tested in this study to evaluate on how it does relate with ...
Perceived Brand Value Benefits of Tea Product and its Impact on Consumer Behavior Study on Sri Lanka

Rasheed, M.S.; Patabendige, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

In a highly competitive marketplace, managing the non-price purchase and satisfaction drivers that matter most to customers can positively impact market share. Customers make purchase decisions based on how valuable they ...
Marketing Promotional Efforts and Generating Positive Word-of-Mouth

Devendra, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Banking industry as a part of service sector in all the world is now in a strong competitive situation. Using Positive Word of Mouth is one of the best tactic to accomplish competitive advantage and to sustain in the market. ...
Impact of Service Recovery on Customer Loyalty: With Special Reference to People’s Bank

Archchana, Y. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

People’s Bank is a licensed commercial bank incorporated in 1961 with a mandate to support macroeconomic development in Sri Lanka by mobilizing rural savings. as a fully-owned state bank, we partner and support the development ...
A Study on factors Influence Customer Retention towards XYZ Airlines

Gunasekara, M.A.N.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Since the last decade, customer retention has been a central issue in management, and marketing decisions of firms. This phenomenon is good for the general well-being of the firms. Benefits of customer retention from a ...
Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri Lanka

Riyas, M.; Herath, H.M.R.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

All Marketing Managers are trying to win the market by differentiating their products among the customers by using the product and brand related factors. Among those factors brand personality is still critical factor to ...
Perception of Generation Y towards Organic Foods in Sri Lanka: A Case of Individuals in Colombo District

Fernando, K.G.N.; Gunawardana, H.M.R.S.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

This study designed to understand the perception of Y generation towards organic foods available in the Sri Lankan environment. Mainly it explored the positive and negative beliefs and attitudes of Y generation towards ...
Impact of Lean System on Merchandizing Performance Excellence

Pathirathna, L.S.B.H.; Herath, H.M.R.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

The study sets to achieve two objectives namely, identify the extent to which Lean system performance impact on Merchandizing Performance and bring recommends to horizontally replicate the research findings for similar ...
Impact of Corporate Social Responsibility on Organization Performance: Special Reference to the Commercial Bank PLC

de Silva, H.T.M.; Abeysekara, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Nowadays CSR is the most significant factor for the organization and it is directly affected to the performance of the organizations. CSR realize the responsibility of organization for related parties and this study aims ...
Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market

Mendis, A.S.M.G.; Weerasiri, R.A.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Within the past decade two wheeler usage indicates a rapid growth in Sri Lankan market. Among the two wheeler population, Indian two wheeler brads representing a huge portion. Road Motor Vehicle department of Sri Lanka ...
Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective

Sriwignarajaa, K.; Fernando, P.M.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Sri Lankan pharmaceutical industry is a one of the largest profit making industries in the country with a turnover around 50-60 billion rupees. Indian drug companies dominates the industry and lesser than 25% of multinational ...
Emergence of Rural Markets in India; Opportunities, Threats and Innovations

Agarwal, H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Rural India, which was earlier ignored by marketers, is now attracting more and more companies towards it. Marketers now see a need to tap this segment of the population where they see a huge scope for marketing. But only ...
Does Brand Image Impact on Consumers’ Buying Behavior: Special Reference to Fermented Dairy Products

Kaushalya, A.M.; Fernando, P.I.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Dairy sector is one of the most important of all livestock sub-sectors in Sri Lanka with a grate potentiality to contribute economic development. Categories of fermented dairy products are usually high energy yielding food ...
Consumer Buying Behavior of Decorative Paints Industry in Sri Lanka

Ubayachandra, E.G.; Mendis, A.S.M.G. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

All paint companies today offer complete range of products for consumers as local ventures due to high import tax imposed by the government for importation of paints. On the ground of rapidly increasing demand for the ...
Consumer attitude towards purchase intention for cosmetic products

Kumudhini, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

The cosmetic industry is one of the fastest growing and essential, but cut-throat industries in the world as well as in Sri Lanka. As such, it is useful to identify the Consumer Attitude towards Purchase Intention for ...

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