ICBI 2015: Recent submissions

  • International Advertising in Multiple Cultures: A Review 
    Athapaththu, H.K.S.H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    International advertising entails dissemination of a commercial message to target audiences in more than one country. International advertising can, therefore, be viewed as a communication process that takes place in ...
  • A Study on Sales Performance of Liquefied Petroleum Gas Dealers in Sri Lanka 
    Ubayachandra, E.G.; Cooray, N.H.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This study is an empirical investigation into the extent to which LPG dealers are market oriented and the degree of their sales performance. For the convenience of analysis, study was restricted to seven provinces namely ...
  • Role of Facebook: A Review 
    Padmasiri, M.K.D.; Kawshalya, P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This study is a literature review regarding the role of Facebook in teaching, marketing and relationship management. The literature identifies various roles are playing in todays globalized world. As literature declares ...
  • Multidimensional Framework for Procurement Selection Criteria for Warehouse Management in Sri Lanka 
    Konara, K.M.G.K.; de Zoysa, T.S.; Rajini, P.A.D.; Wijerathne, M.G.D.T. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    A chain is only as strong as its weakest link. In order to retain the effectiveness and efficiency of a Supply Chain (SC), each segment or the link of the SC require to perform their portion, effectively and efficiently. ...
  • Memory Wastage Analysis Using Variable Alignment 
    Vaishali, R.; Shathana, R.; Lojenaa, N.; Kartheeswaran, T. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    In present world, people are proficient with interactive devices. They prefer to use simple faster devices. The software industry play vital role in contributing to the Gross Domestic Product (GDP) of Sri Lanka. The ...
  • Instigating an Online Game as Mathematics Learning Support Tool 
    Pathiratne, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Mathematics inculcation should be a compulsory subject at any caliber in a school. Mathematics can broadly be defined as the science of understanding and apperceiving patterns and relegating them predicated on numbers or ...
  • Implementation of a Cross Docking System to Coca Cola Beverages Sri Lanka 
    Sanjeewa, H.K.A.C.; Ratnajeewa, D.R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The Coca Cola Beverages Sri Lanka Limited is a leading multinational carbonated soft drink manufacturer in Sri Lanka. It is involved in almost the entire supply chain process; from manufacturing to distribution. Therefore ...
  • Entrepreneurial Orientation at ABC Hotels PLC 
    Anuranga, B.K.H.D. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This case study is about Entrepreneurial Orientation (EO) dimensions of autonomy, risk tating, innovativeness, proactiveness and competitive aggressiveness practiced at ABC Hotels plc, hypothetical name, as it is the ...
  • Impact of Computer-Predicated Educational Achievement Test on Test Performance and Test Takers’ Motivation 
    Amarathunga, P.A.B.H.; Pathiratne, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    There has been an incrementing interest in recent years in developing and utilizing computer-predicated tests in edifying assessment. To supersede paper-predicated tests with computer-predicated ones, the standards for ...
  • Core Banking Systems and Business Intelligence for Effective Strategic Decision Making 
    Fernando, S.D. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Considering about the nature of existing core banking systems the fundamental attribute is it can be identify as a transaction processing system. It means that the system is processing day-to-day banking business transactions ...
  • Conceptual Model for Moderating Effect of Firm Size on Institutional Pressures and Green Supply Chain Practices Adoption 
    Jayarathna, B.C.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The concept of Green Supply Chain Management is highly discussed and drawn more attention in contemporary world today. The need of sustainable environment and sustainable organization motivates to draw more attention on ...
  • Behavioral Intentions of Healthcare Staff with respect to ICT in Western Region of Sri Lanka 
    Dileep, A.H.; Wijayanayake, W.M.J.I. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Computers are increasingly widespread, influencing many aspects of our social and work lives, as well as many of our leisure activities. As more tasks involve human computer interaction, computer skills and knowledge have ...
  • The Role of Women Entrepreneurs in Establishing a Sustainable Development in Sri Lanka 
    Ambepitiya, K.R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Woman has become a significant role in the economic development of any country. They contribute and support the economy extensively is different ways of being employed in different sectors. There are many women running ...
  • Promoting Entrepreneurship for Development: A Study based on Status of Employment Data in Sri Lanka 
    Senarath, S.A.C.L. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Currently a high emphasis has been given to promote entrepreneurship as a policy instrument to acquire a rapid increase in employment generation, income creation and poverty alleviation in almost all the countries. ...
  • Organizational Structure Influence on the Technological Adaptation by the SMEs in Sri Lanka: With Special Reference to Automobile Industry 
    Herath, H.M.R.P.; Cooray, N.H.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    In most of the developing countries the development in the Small and Medium Enterprises (SMEs) is a critical factor in the economic development in the country. However, SMEs have disadvantages related to the lack of ...
  • Municipality Development for Business Growth: Conceptualization of Strategic Delivery Model for Sri Lanka 
    Wasantha, H.L.N.; Ali Sekak, M.; Ghosh, A. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This study focuses to review the concepts of strategic delivery model to conceptualize a model for delivery system, delivery of superior customer value, performance of the delivery system and origin of superior customer ...
  • Model-Based Analysis of Student Satisfaction in Open Distance Learning 
    Perera, J.R.; Abeysekera, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Student satisfaction in Open Distance Learning (ODL) is a widely researched and admired feature in modern world. There are enormous number of research studies done on this ground with different variables affecting the ...
  • Business Incubators as Allied In Reducing the Transaction Costs in Mexican Entrepreneurs 
    Vargas-Hernández, J.G. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Strategic alliances are given by voluntary agreement between the parties, and have various forms, means and objectives which exist. In this text, the incubators as potential allies for entrepreneurs in the creation process ...
  • An Empirical Study on Money Demand Function in Sri Lanka: 1993 – 2013 
    Adikari, A.M.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The importance of the demand for money has become a prominent research topic in economics due to its role in monetary policy formulation. Income elasticity and interest elasticity of money demand affect the channels of the ...
  • An Empirical Investigation into Determinants of Success of Foreign Financed Development Projects in Sri Lanka 
    Ubayachandra, E.G.; de Silva, S.K.D.U. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    By this empirical study it was aimed to investigate into the factors that affect the success or performance of foreign financed community based development projects in Sri Lanka. Out of the 548 existing project implementing ...

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