Gayathree, D.A.G.P.K.(Sri Lanka Journal of Marketing, Vol 2 No 1 Jan – June 2016, 2016)
Consumer behaviour researchers and scholars throughout the past three
decades have given much prominence to the green consumerism related
studies due to its significance in the contemporary business world.
According to ...
Perera, G.N.R.(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015)
Acquiring resources is a key problem for small business firms in Sri Lanka. Initially
to be a viable they should have sufficient capital or be able to acquire the resources from outside
environment. The main objective ...
Dissanayake, D.M.R.(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015)
This paper has been developed as a conceptual paper by rationalizing the existing literature sources to build arguments on two main concepts namely Perceived Celebrity Endorsement and Customer-Celebrity Relationship. The ...