Citation:Smith, C., Bandara, J. S., Liyanaarachchi, Susantha., and Fernando, Sriyantha., (2014). Managing Tourism-Led Development Strategy in Post-war Sri Lanka. Sri Lanka Journal of Business Economics [SLJBE], 5: 1 - 22.
Date:2014
Abstract:
The Sri Lankan tourism industry has been booming since the
end of war in 2009. Considering the key role that tourism can play in
post-war economic development, the Sri Lankan government launched
a Tourism Development Strategy (TDS). This study has evaluated the
feasibility of achieving the targets of the TDS by building a simple
tourism demand model and by undertaking a qualitative comparative
assessment with a selected tourism booms in a number of war-affected
countries. The findings suggest that the TDS targets are achievable
provided the country manages to expand supply of tourism related
infrastructure (hard as well as soft) in a price competitive manner.