Abeywardana, N.L.E.; Jayarathne, L.C.H.; Jeewandarage, P.M.; Lasantha, S.A.R.; Dissanayake, D.M.N.S.W.; Jayarathne, B.C.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D.
(Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015)
In general, gaining of competitive advantage is the main
objective of a company’s survival. In the pursuit of achieving
this companies explicitly or implicitly adhere to many strategies
and many external factors which ...