Abstract:
e-hailing apps dominate the public taxi
transport sector all over the globe. Different researchers study
this disruptive business model from a different perspective.
The current researchers look at this phenomenon from the
technology acceptance perspective. Technology Acceptance
Model (TAM) make the base for the study. The variables
Performance Expectancy (PE) and the Effort Expectancy (EE)
and another two variables Trust, and Enjoyment are also
considered in this study. Data were collected from 352
university students who are millennials. Out of the four
hypotheses proposed, Effort Expectancy (H2), Trust (H3), and
Enjoyment (H4) positively influence Intention. The hypothesis
related to PE (H1) was not supported. Implications are
discussed.
