Adopting e-hailing Application Among Malaysian Millennials

Razi, M.J.M.; Tamrin, M.I.M.; Nor, R.M.

dc.contributor.author	Razi, M.J.M.
dc.contributor.author	Tamrin, M.I.M.
dc.contributor.author	Nor, R.M.
dc.date.accessioned	2020-02-05T05:25:27Z
dc.date.available	2020-02-05T05:25:27Z
dc.date.issued	2019
dc.identifier.citation	Razi, M.J.M. Tamrin, M.I.M. Nor, R.M. (2019). Adopting e-hailing Application Among Malaysian Millennials, The 7th International Conference on Cyber and IT Service Management (CITSM), Jakarta Convention Center – Jakarta	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/20954
dc.description.abstract	e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed.	en_US
dc.language.iso	en	en_US
dc.publisher	The 7th International Conference on Cyber and IT Service Management (CITSM), Jakarta Convention Center – Jakarta	en_US
dc.subject	e-hailing	en_US
dc.subject	TAM	en_US
dc.subject	Malaysia	en_US
dc.subject	Millennials	en_US
dc.title	Adopting e-hailing Application Among Malaysian Millennials	en_US
dc.type	Article	en_US