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1st-2016
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Browsing 1st-2016 by Title

Browsing 1st-2016 by Title

Now showing items 1-20 of 72

Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)

Hansaka, W.A.S.P.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

Restaurant sector has become one of the most popular business entities with the busy life of people all around the world. There are number of restaurants arise successfully in the Sri Lankan restaurant industry. The problem ...
An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions).

Amzal, A.A.M.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study presents a conceptual model for analyzing residents’ attitudes towards sustainable actions in tourism development; define whether there are different kinds of residents in coastal communities in Southern Sri ...
Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers

Kumbukage, E.U.P.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

There has been increased attention given in the tourism literature to authenticity of destinations and the experiential consumption of tourism via accommodation products. The purpose of this study is to explore authentic ...
A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.

Fergus, Valarie. A.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Within past few years, shopping has become one of the most common leisure activities in the world and different modern trade formats are being introduced by marketers, persuading consumers to spend their leisure time at ...
The Determinant of Purchase of Clothing Products

Gamage, E.E.T.I.; Herath, Renuka. (Department of Marketing Management, University of Kelaniya, 2016)

There is no denying the fact that the clothing retailers dictate the way we dress ourselves. Youngsters, in particular, are easily influenced by the latest fashion trends. Now fashion shows are being organized even in ...
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)

Ekanayake, I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of advertising appeals to achieve the organizational communication goals. Companies spend millions of money on developing and broadcasting TV ...
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.

Maduwegedara, N.K.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya, 2016)

Brand is a powerful tool to attract more consumers to buy particular products. Some may even regarded it as equity as it can add values to the products. This study examines the factors which contribute to brand equity in ...
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.

De Silva, S.M.N.S.J.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile connection industry can be identified as one of growing industries in Sri Lanka. Therefore, many multinational and local companies have entered to the market in the recent past. Because of this reason, we can see a ...
Effectiveness of Mentoring in the Career Progression of Protégés.

Ranatunga, R.W.M.C.B.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Mentoring is a nurturing relationship where an individual who has progressed in his or her career guides, supports and advices those of more junior personnel in order to boost the junior personnel’s career progression. ...
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).

Gunasekara, P.U.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

Customer Loyalty has been identified as a significant dimension in the achievement of competitive edge in services sectors. Loyalty can increase overall business value for the firm giving it the opportunity of decreasing ...
Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka.

Shashikala, G.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

This study is focused on factors affecting customer satisfaction in fast food restaurant industry in Sri Lanka, where today various food companies offers many solutions to satisfy customer requirements, but yet no one was ...
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.

Senavirathna, W.S.M.S.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

The research problem in the study was to identify the boom in face wash market, to understand what factors have motivated the soap users to switch from soap to face wash in their cleansing purposes. Use of face wash for ...
Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry

Chathurangee, Upeshika.K.L.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In Sri Lanka mobile advertising is not used hundred present effectively as mobile advertising is not in its maturity stage. But after identifying consumer attitudes towards mobile advertising, it can be made suggestions ...
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.

Fasna, M.A.F.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What ...
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.

Perera, K.R.T.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

With the increase of consumer confidence index between age groups of 25-30, 31-35, 35 above and also spending on their discretionary purchases is an arising situation in Sri Lanka, firmly Nielsen report has identified as ...
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.

De Silva, L.G.R.V.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

Credit card business is a very dynamic segment within the banking industry with a higher level of competition. Hence identifying the specific variables that would impact on the credit card usage behavior would give a better ...
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province

Gunarathne, W.P.G.K.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Building up a brand loyalty towards the brand is one marketing strategies which is ...
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.

Ganegala, G.W.N.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service ...
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.

Dabare, G.C.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market ...

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