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Commerce and Management
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Symposia & Conferences
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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1st-2016
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Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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