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2nd-2017
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Recent submissions

2nd-2017: Recent submissions

Now showing items 61-80 of 91

The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages

Perera, W.A.C.T.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

There are many academics argue that advertising appeals have direct impact on customer purchasing intension. However previous researchers found that the argument is valid only for some contexts. Therefore main purpose of ...
Impact of Store Image Dimensions on Retail Apparel Store Loyalty and Perceived Trust as a Moderation (A Study on Young Adults).

Madushani, W. J. C.; Wanninayake, W. M. C. B. (Department of Marketing Management, University of Kelaniya, 2017)

The retailing practice is going through a radical revolution due to the introduction of new formats for which modern retailers are gaining tremendous importance in the recent times. Moreover, with the changing behavioral ...
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.

Fernando, D.V.M.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

Modern retailers have the ability to influence on customer purchasing decision in many ways. According to the prevailing literature many researchers argued that attractive in-store atmosphere becomes an important determinant ...
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.

Damayanthi, W.A.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

Male consumers are applying skin care products as a habit in their day to day life and they are considering many factors in purchasing decisions. According to the previous literature brand equity becomes a prominent factor ...
Factors Affecting On the Brand Loyalty in the Mobile Phone Market (Special Reference on Youth Segment in Sri Lanka).

Rajapaksha, I.D.M.L.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

In last few years the Sri Lankan mobile phone market has witnessed a sustainable growth and rapid change globally as well as domestically. This study was carried out to investigate the factors affecting on the brand loyalty ...
Psychological Behavior of Customers When Selecting a Paint’s Brand.

Premarathna, B. T. S.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

The research was conducted to understand the qualitative factors effect on customers when they are selecting a paint’s brands. So this was to identify the psychological behavior of customer’s when selecting a paint’s ...
The Impact of Brand Equity Dimensions on purchase intention with special reference to Laugfs Lubricants.

Muditha, W.D.Y.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

This study was carried out to investigate the impact of Brand Equity on Purchase Intention of LAUGFS Lubricant. Brand Equity is one of important concepts in Brand Management as well as in academic research. Developing and ...
Impact of Brand Loyalty & Customer Retention of HSBC Credit Cards Holders.

Dhivagar, M.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

Brand loyalty and customer satisfaction is a broad concept which has a higher weight when it comes to surviving in the current turbulent environment. Organizations use different tactics to differentiate them with their ...
Impact of Gift Promotion on Purchase Intention of the Super Market Shoppers in Colombo District

Chandrasiri, W.K.A.A.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

Sri Lankan consumer has been influenced by Western lifestyles and hence now demands greater convenience. Supermarkets offer a wide range of products under one roof. Hence, the consumer need of greater convenience is met ...
The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.

Arachchi, L.A.C.P.L.; Medis, A. (Department of Marketing Management, University of Kelaniya, 2017)

Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships and the social web has presented a new form of communication through social media which ...
The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.

Sewwandi, H.G.D.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Environmental concern is the newest trend in the markets as a marketing point and at the consumers’ side as well. The extent to which the customers respond to this newest trend is a problematic to the marketers. That problem ...
A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.

Wijegunawardhana, S.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Due to the high competition of the fashion industry and the rapidly changing customer trends a fashion market has been challenging to the marketers like never before. The degree of customer involvement in the social media ...
A study of the Factors influencing on the Selection of Casual Dining Restaurants in Colombo City.

Luckshani, H.D.T.T.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Factors Affecting Selection of casual dining restaurant in Colombo City Restaurants provide food services to customers. People who have no time to cook are forced to eat at restaurants. They are also meeting places for ...
Impact of Packaging on Consumer Purchase Decision with Special Reference to Green Packaging

Lakshani, W.P.A.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

Here the researcher focused to study the impact of packaging on consumer purchase decision with special reference to “Green Packaging”. Because of increasing self-service systems and changing consumer’s lifestyle, the ...
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka

Kavindya, M.D.A.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this study is to identify the impact of celebrity endorsement towards consumer buying behaviour in telecommunication services sector in Sri Lanka. It provides the support in identifying the impact of celebrity ...
Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province

Karunadasa, H.H.J.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this research study examines the factors influencing on the consumer attitude towards organic food and how attitude effect on the purchasing intention of organic food. Since the concept of organic food is ...
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap

Fernando, K.W.N.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

This study provides a better understanding about how brand equity make impact on Purchase Intention on lifebuoy soap brand. Thus, the better understanding of How Brand Awareness, Brand Associations, Perceived Quality and ...
The Impact of Retail Store Atmospherics on Impulsive Buying Behavior with Special Reference to Modern Trade Context.

Abeysekara, A.W.A.T.D.; Abeysekara, A.W.A.T.D. (Department of Marketing Management, University of Kelaniya, 2017)

Recently, retailers and supermarkets have apprehended the important of the store atmospherics in creating better shopping experiences, resulting in happier and more satisfied customers. The objective of this research study ...
Impact of the Promotion Tools on the Brand Loyalty in Relevance to Anchor Newdale Flavoured Milk in the Context of Western Province,

Balakrishnan, G.P.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

In the present business environment, marketers are using different kinds of promotion tools to achieve the organizational communication goals. Companies spend millions of money on developing promotion tools but only very ...
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).

Madushani, R.H.S.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified ...

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