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2nd-2017
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Recent submissions

2nd-2017: Recent submissions

Now showing items 81-91 of 91

Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)

Madhushani, A.B.N.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This study examines the study on impact of merchandising on maintaining the long term relationship with the retailer (With special reference to apparel sector in Sri Lanka). Margin maintenance, merchandising support and ...
The Impact of Store Atmosphere on Buyer Behavior With Special Reference to Supermarket Chain in Gampaha District.

Kanchanamala, M.K.D.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

In recent years, there has been an increase the number of studies investigate the impact of store atmospherics on buyer behavior. Most of study focused store atmospherics on consumer purchase intention. The main objective ...
A Study on Customer Dissatisfaction through Switching Behavior of Motor Insurance Policy Holders in Sri Lanka.

Jeewantha, D.A.N.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

Customer satisfaction with a company’s products or services is often seen as the key to a company’s success and long-term competitiveness. In the context of a service industry, customer satisfaction is often viewed as a ...
Impact of Brand Personality on Emotional Brand Attachment in Laptop Industry in Sri Lanka

Aberathna, H.M.C.L.; Ubeyachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This report is carried out with the purpose of investigating the impact of brand personality on emotional brand attachment with special reference to the laptop industry in Sri Lanka. In current condition in Sri Lankan ...
A Study of Factors influence on Night Shopping Behavior in Sri Lanka with Special Reference to Western Province.

Subasinghe, S.R.W.D.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

Understanding Consumer shopping behavior is very difficult due to changing social, economic, and demographic background in Sri lanka. There is a tendency that consumers are willing to shop evening and night for their day ...
The Factors Influence on Credit Card Ownership

Karunarathna, K.A.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

Credit card has become a popular payment method in the world, because it can use all local and international transactions. In Sri Lankan context use of credit cards are sweeping through upper, middle and lower middle classes ...
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.

Hathurusinghe, S.M.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

In last few years the telecommunication market has witnessed a substantial growth and rapid changes globally as well as domestically. After this revolution people have highly engaged with telecommunication services. So it ...
The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka

Hansika, L.A.H.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

The main objective of this research is to analyze the impact of experiential marketing on customer satisfaction in fast food restaurants in Sri Lanka. In addition to the main objective, the research will provides the ...
The Impact of Service Quality on Customer Satisfaction in Private Sector Hospitals in Sri Lanka.

Fernando, L.R.K.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

Private healthcare sector has become most competitive and fast growing service sector in the present business world.. Most of the private healthcare organizations are paying their attention to provide quality service to ...
Impact of Web Quality on Consumer’s Online Purchase Decision with Special Reference to Online Shopping Market in Sri Lanka.

Aponso, G.D.R.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

This study examines the impact made by the web quality on the consumer’s online purchase decision with special reference to online shopping market in Sri Lanka. Dimensions of Web quality model (usefulness, ease of use, ...
Studying on Factors Affecting Customer Loyalty in Motor Bicycle Market in Sri Lanka

Niluka, P.S.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

Increasing number of motorcycle brand in circulation led to a very tight competition in the motorcycle market, particularly in the type of motorcycle. This makes the consumer faced with various choices of brands, so the ...

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