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International Conference on Advanced Marketing: Recent submissions

Now showing items 101-120 of 570

Technologies to Promote Sustainable Fashion Textile in Support of Canada's 2030 Climate Change Goals

Nasir, Amna; Turner, Jason J.; L.C, Lim. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

With Canada striving to cut its Greenhouse gas emission by 50 percent and bring its waste to zero by 2030 as part of its attempts to meet the requirements of the Paris Climate Change Agreement, Canada must address all areas ...
Unveiling the Role of Digital Technologies for the Restaurant Sector Recovery During the Covid-19 Pandemic. Evidence from Italy

Esposito, Benedetta; Sessa, Maria Rosaria; Sica, Daniela; Malandrio, Ornella (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The Covid-19 pandemic has significantly compromised the global economy. In this context, the restaurant sector has been particularly affected by the outbreak because restaurants operators and customers are particularly ...
Are We Different? The Effects of Perceived Value on Revisiting Intention in The Context of MICE Tourism: a Multi-Group Analysis

Min, Ho Jie; Ming, Joseph Sia Kee; Seng, Yap Ching; Lee, Sean (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The COVID-19 pandemic has had a devastating effect on businesses of all kinds. Accompanied by quarantine requirements in most countries and closed borders worldwide, the MICE (meetings, incentives, conventions, and ...
The Relationship Between Social Media Attributes and Intention to Revisit Green Resorts in the Maldives: Green Image as the Mediator

Imad, Aminath Raushan; Jie, Chan Tak (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The archipelago of the Maldives is the primary source of attraction to many tourists visiting the country worldwide, making tourism the largest sector of the country's economy. However, with the start of a new decade, ...
Investigating Chinese Tourists' Perceived Value and Purchase Intention of Cruise Holidays after Covid-19

Liqun, Chen; Wee, Victor; Kumar, Jeetesh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Despite the potential of benefiting from the rapid growth of China's tourism industry, the development of Chinese cruise tourism is constrained by several factors. There is high competition with many cruise lines operated ...
Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown

Khuan, Wong Sook; Lin, Pouline Koh Chai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The lockdown measures in Malaysia continue to put restrictions on daily activities including dining out for Malaysians. This has caused major changes to the way Malaysians live, especially the majority of them are required ...
The Impact of E-Brand Trust on E-Loyalty Towards Online Fashion Clothing Industry in Sri Lanka

Kodithuwakku, Madumalki Thashmila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The dynamic consumer preferences have pushed the fashion industry for innovative solutions and as a result, online platforms for shopping emerged. In the meantime, the fashion industry has developed a strong position in ...
Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic

Ganesan, Geetha Krishnan P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all ...
Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform

Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...
fUse of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry

Dabare, P.U.I; Kumara, D.W (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Digital technology has transformed the traditional advertising practices replacing the outof-home concept with Digital Signage. This concept mainly interferes with the fashion retail industry making a huge impact on customer ...
Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van

Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Customer satisfaction is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information on customer satisfaction, such as surveys and ratings, can aid a firm in ...
Determinants of Consumer Purchase Intention for Electric Motorcycles in Pakistan

Khan, Saira Parvez; Khan, Rabeel; Khan, Maria; Ammar, Muhammad; Asif, Ozair; Moazzam, Muhammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This study focuses on investigating the measurable drivers of consumer purchase intention for electric motorcycles in Pakistani consumer market. This study has implications on understanding the bargaining power of emerging ...
Influences of Online Behavioral Ad Avoidance among Sri Lankans: Mediating Role of Negative Experience

Manathunga, M.M.S.S; Wijenayake, S.I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Influences of Online Behavioral Ad Avoidance Among Sri Lankans: Mediating Role of Negative Experience.Abstract: Online advertising has emerged over the years and it is slowly dominating the traditional marketing communication ...
Artificial Intellegence and Porter's Five Forces: An Integration

Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
Society in The Covid-19 Economy: New Paradigms in Companies and Marketing Strategies

Simaes, Paulo F. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This text intends to analyze and critically reflect on the new paradigms that companies and marketing challenges in the face of a pandemic that has affected everyone. The central issues of the work relate materialism in ...
Credibility of Tiktok Fashion Influencers on Millennials' Purchase Intention in Malaysia

Yap, Soon Hong; Yang, Chia Yen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In this digital era, social media applications have greatly revamped the way people interact, engage, and communicate with each other. Spending on influencer marketing has increased significantly as marketers made it one ...
The Role of Customer Relationship Management Practices and Technology Alignment towards Customers' Loyalty: Mediating Role of Trust and Commitment

Abid, Muhammad Farrukh; Siddique, Junaid; Gulzar, Amir; Shamim, Amjad; Dar, Imran Bashir; Zafar, Aimen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Marketing is about customer management. In todays' competitive market environment, where market offerings are far more complex, and customers' interfaces are far broader, marketing has become increasingly tactical and lost ...
Total Interpretive Structural Modelling of Marketing Challenges and Strategies Amidst Covid-19 Crisis

Ishrat, Irna; Hasan, Mohammad; Khan, Fateh Mohd; Farooq, Ayesha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Economic Crisis, whatever may be the reason, results in unpredicted behaviour from the consumers and, as such, becomes a trying situation for the marketers to devise proactive strategies for countering the panic. Presently, ...
The Effects of Consumers' Electric Vehicles Purchase Intention: A Perspective from Theory of Consumption Values and Technology Acceptance Model

Jun, Phoon Li; Tze, Hong Kay (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The purpose of this study is to examine influences towards consumers' in purchasing electric vehicles in Malaysia. As Malaysia aims to reduce carbon emission and going green seems to be the way going forward to a sustainable ...
Continuance Intention to Use Mobile Payments in Malaysia: Integrating Innovation Resistance Theory and Switching Cost

Sin, Tiong Jia; Shan, Lom Hui; Shollunayagam, Renugala D/O M.; Dyana, Chang Mui Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Over recent years, the traditional payment method (i.e. cash) has been gradually replaced by cashless payment. Malaysian mobile payment users are gradually adapting to the new payment method (i.e. cashless payment). This ...

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