International Conference on Advanced Marketing: Recent submissions

  • The Impact of Strategic Orientation and Corporate Sustainability Orientation on Sustainable Development Practices among SMEs in Malaysia 
    Mah, Pei Yew; Chuah, Francis; E-Vahdati, Sahar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Sustainable development is a growing interest topic not only globally but in Malaysia at present. Ideally, sustainable development refers to the development of human activities that meet the needs of the present generations ...
  • The Perspective of Academics towards Physical Conference Attendance: A Qualitative Approach 
    Marques, Jorge (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study explores the perspectives of academics concerning the new coronavirus (COVID-19) and its impact in physical attendance of academic and scientific events. This research is based on qualitative approach, through ...
  • The Smuggler Next Door: Risk-Takers in a Music Festival 
    Ismail, Khairiah; Abdullah, Nawal Hanim; Zamzuri, Norol Hamiza; Abdullah, Abdul Rashid; Mahomed, Anuar Shah Bali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is abundant research concentrating on the use of drugs at music festivals. It has been studied by numerous researchers that are focusing on the music festival organized in Australia, Portugal, Switzerland, Canada, ...
  • Sustainable Practices in Hotels: A Study of Five Star Hotels in Kathmandu, Nepal 
    Prasai, Aasis; Abukhalifeh, Alaa (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global hospitality industry is facing many challenges under the external business environment. This study will include the effects of global recession, decreasing in overall business in hotels industry and an increased ...
  • Brand Equity Model Implementation in the Milad Tower as a Tourist Destination 
    Khoshkam, Mana; Mikaeili, Mohammad Mahdi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The primary purpose of this study is to investigate the impact of brand equity to explain the Aaker brand equity model in Milad Tower as a tourist destination. The data were collected through a survey by a simple random ...
  • Does Tourism Improve the Quality of Life in Kazakhstan? 
    Ibragimov, Khusen; Perles-Ribes, Jose Francisco; Ramon-Rodriâ-Guez, Ana Belen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism is regarded as an impulse of not only economic development but also human wellbeing. This study explores the relationship between tourism development, economic growth, and quality of life in Kazakhstan. The main ...
  • Impact of Experiential Marketing on Destination Image Towards Sri Lankan Tourism 
    Chandrasiri, L.M.P.; Wijesundara, , Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study aims to determine “whether foreign tourists will perceive Sri Lanka as one the best destinations in the world with experiential marketing. This study employed a quantitative research design to conduct this ...
  • Tourism? Overtourism? No Tourism - Azores, Evolution of Tourism 
    Faias, Claudia; Seabra, Claudia; Santos, Norberto (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism activity is significant for countries and companies. As far as governments are concerned, tourism is crucial because it contributes to the economic development of nations. Tourism enhances social prosperity and ...
  • Acceptability of Artificial Intelligence-Based Customer Service Agents in the Service Industry 
    Abdullah, Valerie Chan Sue Lin; Ngelambong, Anderson; Kibat, Silverina Anabelle (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    An artificial intelligence-based customer service agent, commonly known as a chatbot, is gaining popularity in the service industry. A global survey of 3,525 respondents published by Statista (2020) revealed that most ...
  • Knowledge Mapping of Pro-Environmental Travel Behaviour: a Visual Analysis Using Citespace 
    Jiale, Zhang; Quouoab, Farzana; Kaihan, Yang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the increasing concerns about environment and sustainability, the pro-environmental travel behaviors of tourists have become a research hot spot in the tourism industry, and the sudden outbreak of COVID-19 has posited ...
  • Transformative and Safer Experiences on International Academic Tourism in the Post-Covid-19 Pandemic Phase 
    Amaro, Dina; Leiria, Politecnico De; Seabra, Claudia; Caldeira, Ana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The competitiveness and attractiveness of the tourism destinations, emphasized on the Covid-19 pandemic, require not only diversification of products and market segments but also the provision of safer and meaningful ...
  • Perception About Quality of Urban Life Amid Covid-19 
    Nandy, Ananya; Sayed, Nafisa; Kabir, Mohammad Rokibul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years with the population growing and people migrating from rural to the urban sector, the quality of urban life (QOUL)has been in the spotlight. The scarce resources of the urban environment are being used up, ...
  • Management Challenges of a Tourist Destination. Towards the Smartification of a Heritage City (Coimbra, Portugal) 
    Ferreira, Carlos; Santos, Norberto; Silveira, Luiâ-S; Moreira, Claudete (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Coimbra is a tourist destination that had undergone significant changes in recent years, especially after 2013, when the Universidade de Coimbra - Alta and Sofia was inscribed in UNESCO's Representative List of World ...
  • Malaysian Medical Tourism: Weathering the Covid-19 Pandemic 
    Yusof, Norzayana; Rosnan, Herwina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The novel Coronavirus (COVID-19) pandemic has imposed significant and unprecedented impacts in various sectors worldwide. Due to containment measures, the international tourism sector was expected to contract between 45 ...
  • Determinants of Visitors' Revisit Intention to the Philippines' Creative Tourism Attractions 
    Asperin, Lyla Dee Dela Pena (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Creative tourism has been a growing trend even before the COVID-19 pandemic. It is designed for small groups and is well-placed to contribute to post-pandemic tourism because it aligns with sustainable tourism and the ...
  • Customer Consciousness on Willingness to Pay for Green Practices: a Hospitality Industry Approach 
    Roy, Prithvi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper examines the hotel customers' willingness to spend more for green hotel practices, also the customers' motivations to pay for these practices. Studies have primarily focused on hotel customers' willingness to ...
  • Mediating Role of Tourists' Satisfaction on the Relationship Between Risk Factors and Continued Use Halal Products 
    Ahmad, Aznita; Supian, Kamisah; Yunus Ida Farina Muhammad; Abdullah, Sharifah Hilmi Syed; Rauf, Reeny Karlina Abdul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism identifies a growing interest in halal perspectives from both industry and research perspectives. As halal issues become more prevalent in the tourism industry, many Muslim and non-Muslim countries are positioning ...
  • Intensifying Hospitality Performance: The Role of Entrepreneurial Orientation, Market Orientation and Environmental Factors in the Homestay Industry 
    Supian, Kamisah; Yunus, Ida Farina Muhammad; Ahmad, Aznita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the South-East Asian region, a homestay business is a well-known form of communitybased tourism. Leisure travel began to grow in Malaysia in the early 1970s, and tourism contributes significantly to Malaysia's economic ...
  • World Heritage Sites: Place Attachment and Authenticity Perception. Visitors and Users Perceptions 
    Seabra, Claseabra; Paiva, Odete; Santos, Norberto (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Since its first classification in 1978, World Heritage Sites (WHS) and tourism have shared a long and common history. These places are viewed as icons and are highly valued as tourism destinations by the international ...
  • A Comprehensive Eco-Tourism Behaviour Model of Chinese Domestic Tourists: Case of Yunnan, China 
    Jieyao, Zhang; Kumar, Jeetesh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Eco-tourism as a modern tourism model has become the popular trend with the fastest development in the tourism industry; tourists' eco-tourism behavior has become the key to the environmental protection of eco-tourism ...

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