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International Conference on Advanced Marketing: Recent submissions

Now showing items 201-220 of 570

Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop

Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...
Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service Provider

Chin, Thoo Ai; Ying, Lim Seow; Muharam, Farrah Merlinda; Farrah, Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nowadays, telecommunication is an important component of the modern lifestyle and has a significant impact on economic development. However, Covid-19 pandemic has shattered every industry in Malaysia including the ...
Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre

Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...
Perceived Risk Influencing Ageing Tourists Travel Intention: Moderating Effect of Gender

Ismail, Nurlida; Kaur, Harpaljit; Matiah, Jayasutha; Fong, Irene Ong Pooi; Mee, Irene Ong Pooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The ageing population will be growing rapidly. Over the next three decades, the global number of older persons is projected to be more than double, reaching over 1.5 billion persons in 2050 (United Nations, 2019). As a ...
A Global Research Trend on Franchisee in Franchising Literature: A Bibliometric Analysis

Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
Factors that Influence Intention to Use Quick Response Code Mobile Payment in Malaysia: The Experienced Users Perspective

Ting, Tan Lee; Huah, Lee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The high penetration rates of smartphone and the advancement of technological innovation have increased the popularity of mobile payment worldwide. However, despite the efforts of the government to boost the adoption of ...
The Pursuit of Happiness: Do Family, Friends or Finance Matter?

Rasiah, Ratneswary; Long, She; Kau, Harpaljit r; Guptan, Vinitha; Manimaran, Janani (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Recent literature has shown evidence that a sizeable number of Malaysians suffer from unhappiness and mental illnesses and at least a fifth of them have stress, anxiety, and depression, making mental disorders the second ...
The Moderating Role of Perceived Organizational Support on the Relationship between Job Satisfaction and Turnover Intention among Academic Staff of Private Universities in Malaysia

Orpina, Septriyan; Jalil, Nurul Iman Binti Abdul; Ting, T'Ng Soo (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This current study aims to examine the predictive role of job satisfaction on turnover intention and to identify the moderating role of perceived organizational support on the relationship between job satisfaction and ...
A Theoretical Perspective on Egalitarian Gender Role Attitudes and Behaviors

Priyashantha, K.G.; Alwis, A. Chamaru De; Welmilla, I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The egalitarian gender role attitudes are a prevailing discussion of gender researchers. In that, researchers tend to use social role theory to explain the cognitive processes involving in such a concept. However, in the ...
Outcomes of Egalitarian Gender Role Attitudes: A Systematic Literature Review

Priyashantha, K.G.; Alwis, A. Chamaru De; Welmilla, I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Egalitarian gender stereotypes or gender role stereotype change have emerged with the employment participation of females. Even this topic is in the discussion among the gender study researchers much, and there is no enough ...
Cyberbully via Social Media: An Antecedent Study of Prevalence and Determinant during Covid-19 Pandemic Lockdown in Malaysia

Jiang, Nan; Ling, Gan Jen; Wei, Khong Kok; Shasha, Teng; Min, Sin Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

With the advanced skills in the technology field, cyberbullying has replaced the conventional bullying. It has become a trend especially on social media platforms. Cyberbully is not just ganging up with others by scolding ...
The Confrontation of Religious Beliefs and Covid-19 from Iranian People's Viewpoint: A Qualitative Study

Rezaei, Mohammad Amin; Mahdion, Zahrasadat; Ranjbar, Mohammad Hossein; Ghasemi, Mohammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

One of the recently growing debates is the outcomes of COVID-19 pandemic on religion and religious people. The virus has not only created serious challenges to Iranian societies health, but also, even more seriously, created ...
Effect of Psychotherapy Interventions on Endometriosis Pain: A Narrative Review Study

Shahahriyaripoor, Roja; Ganji, Zhila; Porasghar, Mehdi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Endometriosis is one of the most common diseases in women of childbearing age, which is associated with debilitating pain and poor mental health.Therefore, the aim of this review study was to investigate the effect of ...
Sexual Function of Type 2 Diabetic Women with Personality Traits

Shahraki, Sedigheh Khodabandeh; Tavan, Asghar; Khoshnood, Zohreh; Maryam, Alikamali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Type II diabetes, a non-communicable disease, is a silent epidemic and health problem with physical, psychological, and social consequences. Sexual function in diabetic patients can be affected by several factors including ...
The Role of Spiritual Intelligence and Identity Styles in Predicting Psychological Hardiness of Students of Kerman University of Medical Sciences in 2019

Khoshnood, Zohreh; Khodabandeh, Sedigheh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Medical students face a lot of job stress daily that endangers their mental and physical health and affects their academic performance. Spiritual intelligence is a new concepts of intelligence, refers to problem-solving ...
Anxiety, Anger, and Mindfulness as Predictors of General Health in the General Population during Covid-19 Outbreak: A Survey in Southeast Iran

Dehghan, Mahlagha; Zakeri, Mohammad Ali; Malakoutikhah, Alireza; Derakhtanjani, Ahmad Salehi; Bazmandeh, , Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Communities have been exposed to the complications and problems caused by COVID-19 disease, which has had various and complex effects on general health. The aim of this study was to investigate the relationship between ...
The Relationship between Spiritual Health and Happiness in Medical Students during the Covid-19 Outbreak: A Survey in Southeastern Iran

Unknown author (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Ali Zakeri, Mohammad,Abdolkarimi, Mahdi & Bazmandeh, Abbas Zakeri (2021) The Relationship between Spiritual Health and Happiness in Medical Students during the Covid-19 Outbreak: A Survey in Southeastern Iran ;Business ...
Iranian Nurse'S Burnout and its Association with Anxiety, Stress, Depression, and Mindfulness during the Covid-19 Outbreak

Zakeri, Mohammad Ali; Dehghan, Mahlagha; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

As nurses are in close contact with COVID-19 patients, they are subjected to the disease's psychological effects. It is critical to be aware of nurses' mental health. The purpose of this study was to analyze the relationship ...
Effectiveness of Brain Gym in Reducing Hyperactivity and Increasing Attention in Children with ADHD and Easing Parental Stress

Gilani, Tayebeh Mokhtarian; Gilani, Tahereh Mokhtarian; Yaryari, Fereidoon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Effectiveness of Brain Gym in Reducing Hyperactivity and Increasing Attention in Children with ADHD and easing parental stress.Brain Gym is part of the Educational Kinesiology programme. Educational Kinesiology means to ...
Lived Experiences of Malaysian Female Individuals with Humanimmunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS) Who has Undergone Emotional Healing: A Qualitative Study

Maurice, Natalya; Mun, Sam Jeng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This research was undertaken to understand the thought process and perspectives, emotional experiences, and social life of Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS) patients who are living ...

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