International Conference on Advanced Marketing: Recent submissions

  • Hope and Coping Strategies as Predictors for Mental Health amongst Malaysians 
    Kay, Hong Kah; Shan, Lim Hooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Mental health has deteriorated ever since the beginning of the COVID-19 pandemic. The present study examined the predicting roles of hope and coping strategies (active coping, planning, seeking instrumental social support, ...
  • A Study with Reference to Balance in Work and Life at Private Universities, Raipur 
    Kishan, Satya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Balance in work and life is one of the major factors for an individual to achieve success. Organisations have come up with different programs, policies and plans to assist their work force to attain work life balance. The ...
  • Needs and Concerns of Sexual and Reproductive Health of NeverMarried Women Over 35 
    Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    All individuals, whether single or married, have needs, but such fundamental and individual needs appear to be somewhat overlooked in single people. This is particularly true in countries where religion and cultural ...
  • Getting Used to Being Alone: Compatibility with Singleness 
    Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
  • Outlining the Challenges of Covid-19 Pandemic on Africa's Maritime Industry: The Case of Marine and Seafaring Professionals 
    Sackey, Anthony Djaba; Lee-Dua, Rapheal Ofosu; Tchouangeup, Bertrand; Segbefia, Joseph Elorm; Sackey, Abigail Dede; Lometey, Ben; Teye, Abraham A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Failure to accord seafarers a 'Key Worker' status amid Covid-19 pandemic before the December 1, 2020, resolution, during moments of demonstrated selflessness (in food, medicines, consumables like Personal Protective Equipment ...
  • Environmental Criminal Law towards Circular Economy 
    Camplani, Francesco (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The circular economy is an innovative system of garbage management, based on the concept that most of the production of goods should be intended already at its origin to avoid disposal. On the other side, it underlines the ...
  • Traditional Medicine as an Endurance Booster in the Fight against Covid 19 
    Zakariya, Hafid; Absori (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper aims to find out how the influence of traditional medicine in improving human body power, this research was conducted in several villages in Sumberlawang Subdistrict, Sragen Regency, where there are 3 villages ...
  • Outlining the Challenges of Covid-19 Pandemic on Africa's Maritime Industry: The Case of Marine and Seafaring Professionals 
    Sackey, Anthony Djaba; Lee-Dua, Rapheal Ofosu; Tchouangeup, Bertrand; Segbefia, Joseph Elorm; Sackey, Abigail Dede; Lometey, Ben; Teye, Abraham A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Failure to accord seafarers a 'Key Worker' status amid Covid-19 pandemic before the December 1, 2020, resolution, during moments of demonstrated selflessness (in food, medicines, consumables like Personal Protective Equipment ...
  • Possibility and Prospects of Establishing Human Rights Protection Mechanism in Asia 
    Haque, Md. Reduanul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The world has been divided mainly into four regions for the geographical and political study of the globe- i.e. Africa, America, Asia and Europe. This division has been made on the feature of geography, economy, politics ...
  • Real Scenario of CSR Status in Era of Covid-19: Revealing the Truth of Indian Corporate Sector 
    Bhargava, Akshay (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2019)
    The major contribution of the present study is to streamline the various discourses and the representation of CSR status during the times of corona pandemic. Besides, it also focuses on examining the scope of CSR ...
  • Cyber Violence Against Women in Bangladesh: Policy Analysis and Recommendation for an Effective Regulatory Framework 
    Mahmud, Arif; Khan, Md. Mahabub Ul Alam; Hossen, Fariha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent days, individuals are becoming the prime target of cybercriminals as a current trade and especially women, are more vulnerable to cyber violence in Bangladesh. Women are the prime target of hackers on social media ...
  • Contemporary Advancement of Consumer Law: An Overview 
    Srivastava, Surabhi; Thommandru, Abhishek (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Off late there is a lot of improvement in consumer protectionism all over the world and now the trend is improving not only in the developed countries but also in the developing and underdeveloped countries. All the ...
  • Sentiment Analysis on Tweets from Genuine Twitter Accounts During the Covid-19 Pandemic 
    Sengupta, Sarthak; Basu, Soumyadeep; Vaish, Anurika (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has witnessed a massive surge in usage of social media and other online mediums for communication. It has resulted in a sudden increase in problems like fake news, cyberbullying, and targeted phishing ...
  • Digital Transformation for Accountability Models: A Systematic Literature Review and Conceptual Framework 
    Hasan, Sohail; Vaio, Assunta Di; Hassan, Rohail (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital transformation plays an essential role in discovering accounting practices in private and public organizations to measure sustainable performance. This paper has three objectives. First, this paper investigates how ...
  • Ecommerce Business Operations: Going Beyond Normal through Knowledge Management 
    Chopra, Ankita; Joshi, Navneet; Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The fusion of technology and ravaging pandemic has forced business units to move beyond the normal by the application and management of requisite knowledge needed to run business and to manage the customers. With the ...
  • A Model to Manifest the Inadequacy of Awareness in Cyber Bullying among Adolescents and to Accent its Dire Need 
    Liyanage, Chamodi; Athauda, Kaushaka; Inali, Hesha; Silva, Rochana; Dunuwila, Vandhana; Thelijjagoda, Samantha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Cyber bullying can be identified as the use of electronic communication to bully a person, typically by sending message intimidating or threatening nature. As a result of the anonymity that the internet may offer, cyberbullying ...
  • Big Data Analytics Capability and Firm Performance: A Review on Conceptual and Practice Perspectives 
    Jayawarna, Sahan Chinthana; Medis, Ajith; Samarakoon, S. M. A. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Big data analytics is a rapidly developing technological and business practice but there is little research on how to effectively use and exploit it. It is an emerging area in organizations though academics have recently ...
  • A Review on Organizational Factors Affecting the Effectiveness of Information Security Management Systems in IT Sector Organizations in Sri Lanka 
    Abrew, Kaluhath Maduka Nadeeshani De; Wickramarachchi, Ruwan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In an era where data is essential in the context of a business, and access to information has become way too easier and faster with distributing computing, information security has become a crucial concern for almost every ...
  • Automated Text Classification of Library Books into the Dewey Decimal Classification (DDC) 
    Wanigasooriya, Priyanwada; Silva, Wajira Prasad De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Classifying books effectively is vitally essential in any library. Therefore, librarians provide bottom priority to the classification of sources available in their libraries or at the information centers. Classification ...
  • Simulation of Side Flashes and Earth Potential Rise Effect on Human Body 
    Nasarudin, Muhammad Amirul Hakimi Bin Mohamad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Lightning refers to a massive electrical discharge that occurs either in the atmosphere or between the atmosphere and the ground. In this circumstance, air acts as an insulator which enables a massive current to flow between ...

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