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Browsing ICAM-2017 by Issue Date

Browsing ICAM-2017 by Issue Date

Now showing items 1-20 of 113

RELATIONSHIP BETWEEN THE DOMINANT SOCIAL PARADIGM AND ENVIRONMENTAL CONCERN IN SRI LANKAN ECONOMY.

Meegama, M.A.S.T.; Lakmal, H.M.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The purpose of this research is to examine the relationship between the Dominant Social Paradigm and the Environmental Concern in Sri Lankan Economy. It identifies whether there is a significant relationship between these ...
CAN THE TRANS CASPIAN INTERNATIONAL TRANSPORTATION ROUTE (TITR) REALLY LINK ASIA TO EUROPE? AN ASSESSMENT OF PORT SERVICE QUALITY (PSQ) IN SEAPORTS WITH ROPMIS MODEL

Jeyhun, H.; Chang, C.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Ports play a crucial role in the economy of many countries and regions. Failure or unreliability of port services can significantly influence port customers—shipping lines and cargo owners—and result in their dissatisfaction. ...
THEORIZING DEVIANT CONSUMER SOCIALIZATION: WITH SPECIAL REFERENCE TO COMPULSIVE BUYING BEHAVIOR A REVIEW OF LITERATURE.

Somasiri, S.; Chandralal K.P.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Deviant consumer socialization specifically discusses about the behaviors of consumers which are contradicting with accepted norms and standards and it may result with negative consequences to both individuals and as ...
DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL.

Weerasiri R.A.S.; Dassanayake P. S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Sri Lanka is a gifted country with precious natural resources and strong cultural heri tage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with ...
IMPACT OF SERVICE QUALITY GAPS TOWARDS THE PERCIVED SERVICE QUAILITY OF MUNICIPALITY DELIVERY SYSTEM FOR BUSINESS GROWTH IN SRI LANKA

Wasantha, H.L.N.; Mohammed, A.S.; Mohammed, N. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The main objective of this study is to first find out perceived service quality in delivery system in municipality using SERVQUAL gaps and then the role of technology and communication channel as moderating variables in ...
CAB SERVICE QUALITY IN SRI LANKA: A COMPARATIVE STUDY BETWEEN COMPANIES AND INDIVIDUAL CUSTOMERS

Heruppage, K. S.; Aththanayake, A.M.A.S.; Samarasekara, P.G.S.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Number of cab services has been organized to serve the travelling needs of individual and companies to gain smoothly driven day to day activities. Competitive and competent rivals are being attracted by the growing fleet ...
HUMAN RESOURCE MANAGEMENT PRACTICES AND SERVICE QUALITY - REFERENCE TO PRIVATE HOSPITALS IN SRI LANKA

Victor, L.D.; Kennedy, F.B. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The human resource management practices, which play a central role in the exchange relationships between the organisation’s management and its employees, are connected to every stage of the employment circle, and through ...
FUSION OF TRADITIONALISATION AND MODERNISATION IN THE CONSUMPTION BEHAVIOR OF THE YOUNG ADULT SRI LANKAN CONSUMER (WITHIN THE AGE RANGE OF 18-25 YEARS).

Wijayawardane, C.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The young adult Sri Lankan consumer (within the age range of 18-25 years) possesses mixed characteristics that arise from the socio- cultural forces of traditionalisation and modernisation. The research problem is to ...
SYSTEM QUALITY AND USAGE OF INTERNET BANKING FUNCTIONS: ROLE OF CUSTOMER SATISFACTION

Sachithra, R.K.U.; Sritharan, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The study aims to find out “How do the system quality and the customer satisfaction of internet banking impact on the usage of internet banking services in Badulla District, Sri Lanka?” Further this study makes an attempt ...
CROWDSOURCING - A NEW ORGANIZATION OF COOPERATION AND INVOLVEMENT OF THE CUSTOMER IN THE PROCESS OF VALUE CREATION

Caputa, W. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The companies more and more often take measures aimed at creating long-term and profitable relationships with customers in order to attract and retain the capital supply, which is reflected in the level of customer capital ...
THE LINKAGES BETWEEN SERVICE TYPES AND NETWORK CAPABILITY CONFIGURATIONS IN SERVITISED ENVIRONMENTS

Matusek, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The aim of the paper is analysis the linkages between the types of services (product-centric and knowledge-centric services) that manufacturers deliver to their customers and their (manufactures) network capabilities ...
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS

Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
EXAMINING CRITERIA USED BY PARENTS WHILE SELECTING SCHOOLS FOR CHILDREN COMPARING SERVICE QUALITY MEASUREMENT APPROACHES: A DEVELOPING COUNTRY PERSPECTIVE.

Synthia, I.J.; Chowdhury, T.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study examines the diverse attributes used by the parents while selecting schools for their children in urban Bangladesh and proposes a statistically significant five dimensional 22-item school choice index. Methodology ...
THE ROLE OF DISTRIBUTION INTENSITY IN BUILDING FOUNDATIONS OF STRONG CONSUMER-BRAND RELATIONSHIPS: INSIGHTS FROM RURAL INDIA.

Banerjee, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Distribution intensity of brands assumes importance in the rural markets of emerging economies such as India. These markets are often plagued by problems like extensive geographic dispersion and inadequate marketing ...
MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY

Ray, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. ...
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017

Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY

Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Entrepreneur is a person who purchases means of production for combining them into marketable products at profit motive in future, with being the risk of uncertainty. Values in general are beliefs about what is desirable ...
CRITICAL FACTORS INFLUENCING STUDENTS’ ACCEPTANCE OF ONLINE LEARNING OVER TRADITIONAL METHOD: AN EMPIRICAL STUDY IN SRI LANKAN HIGHER EDUCATION

Wijewardene, U. P.; Khatibi, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The study focuses on the conceptual development of beliefs based measures in technology acceptance of online learning over traditional method, with respect to Sri Lankan higher education. This research provides valuable ...
END-USER ACCEPTANCE OF ONLINE LEARNING: AN INTEGRATION OF ACCEPTANCE MODELS WITH USER-CENTERED DESIGN (UCD) IMPLICATIONS

Wijewardene, U. P.; Abeywickrama, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Digital technology is now woven deeply into the fabric of university teaching and learning ranging from the institutional provision of learning management systems, e-journals and plagiarism detection tools, to the ...
THE ROLE OF PERCEIVED CREDIBILITY AND PERCEIVED SECURITY ON ATTITUDE AND ITS IMPLICATION ON MOBILE MONEY USAGE INTENTION.

Suhud, U. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

In African countries, mobile money was organised by the telecommunication industry and it became a trend among societies. It requires users using a mobile phone for receiving and delivering money. In Indonesia, this ...

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