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Browsing ICAM-2017 by Subject "advertising"

Browsing ICAM-2017 by Subject "advertising"

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  • Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...

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