Abstract:
Tourism industry in Sri Lanka has shown an accelerated growth in the recent past and it is one of the
key income generators of the county. It is observed that concept of on demand economy/ sharing
economy is becoming very popular in the tourism industry of Sri Lanka. As a result of the
phenomenal growth of the sharing economy in the tourism industry, investigating its impacts on
travellers and tourist destinations is of paramount importance. Accordingly this study attempts to
measure the impact of sharing economy on customer purchasing intention in the hotel industry.
Based on a survey targeting foreign tourists from the Southern province, it was identified that
economic benefit, sustainability consideration, trustworthiness, local experience & facilitating
conditions significantly impact on customer purchasing intention in the hotel industry. The statistical
outputs revealed that, out of five main factors, trustworthiness and economic benefits are the most
impactful variables on customer purchasing intention. Further the empirical evidence from this study
suggests several theoretical and practical implications for the tourism and hospitality businesses and
directions for future research.
