Abstract:
Corporate Social Responsibility is researched academically. But the question arises that what is the
responsibility of consumer in business. This question paved a way to research on consumer social
responsibility (CnSR). Religiosity is researched in business. Therefore, the objective of this research
is to study whether religiosity influences on CnSR. Religiosity is measured through intrinsic
religiosity and extrinsic religiosity and CnSR is measured through using six constructs: responsibility
for critical appraisal, responsibility for action, responsibility for social impacts, responsibility for
environmental impacts, responsibility for solidarity and responsibility for supporting. The academic
community of Eastern University, Sri Lanka was taken to administer the questionnaire. The findings
suggest that religiosity has strong impact on the CnSR.
Intrinsic Religiosity plays vital role in influencing responsibility for environmental impact and
solidarity. This pioneering venture is undertaken to ascertain the contribution of religiosity to
inculcate consumer ethics in consumer. Further research to emphasize the impact of consumer social
responsibility should be done in different group of consumers to ascertain the generalization of the
construct.
