Abstract:
This research study is about the strategic perspective of market for Accountants in Sri Lanka.
Sri Lankan Accounting education is consist with both academic and professional education. In
Academic education sector for both Government and foreign universities student registration is
higher in field of Accounting. Today most of the foreign Accounting education providers are
partnering and providing Accounting qualifications for Sri Lankan market.
This research is focusing to identified the strategic perspective of market for Accountants. This
research is addressing on areas of reason behind why students are more preferred to select
Accounting subject than other management subjects in Sri Lanka, what is the reason Engineering and
other students are obtaining Accounting qualification in addition to their main career qualification,
Level and current demand for Accounting Professional and Academic education in Sri Lanka,
Identifying the Industry players offering Accounting education for the Sri Lankan market, what is
their history, Nature of the business, current demand, target customer group, current and future
strategies for Sri Lankan market, Identifying the most appropriate strategy for market for
Accountants in Sri Lanka.
