Abstract:
This paper illustrates a new electronic model for successful entrepreneurs. The authors have
analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s
marketing model & McKinsey’s consumer decision journey, and have found certain inadequacy to
fulfill the need of digital era in view of which the proposed model includes certain Tools, a Tranquil
design, Contingency , Commitment level and feedback. This eventually helps in optimum utilization
of electronic marketing tools.
The proposed model is equally beneficial for Small scale and large scale businesses in order to gain
visible growth and development which ultimately affect the economy of the state or country. The
new design is comprehensive and brief; it fulfills the requirement of all types of trades which is
comprehended in the paper.
