Abstract:
Educational policy reforms taken place from time to time and lack of educational expenditure bared
by the state have led to many social criticisms and lack of confidence on the prevailing university
education system in Sri Lanka. As solution private university education became a new addition to the
education industry of Sri Lanka in the recent past. Although with varying financial expenditure bared
by the private sector as opposed the state sector they are still subject to lack of resources and
experience in the industry. In Sri Lanka the concept of “private education” is ill-defined due to
cultural factors and despite that the private universities are keen on highlighting the “market
competitiveness” and assured “employability” status of their paid educational products while the
state universities are seeking ways to convert their education systems towards more “marketable
products”. This points out the educational goals expected to achieve by private sector as promised in
line with economical and social goals of the country. However, it is important to understand the
consumer satisfaction levels of private university students that can bring about this new change to
the society. This study will address the factors affecting consumer satisfaction of private university
students of Sri Lanka . The analysis will be based mainly on the quality of education, relationship
maintenance and customer care, active student services, skill development and cultural orientation.
The outcomes of the research will lead to a balance and sustainable private university education
system which supplies reliable and employable products to the job market of Sri Lanka.
