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Browsing ICBI 2017 by Issue Date

Browsing ICBI 2017 by Issue Date

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  • Winning the Market by Reforming the Capitalism: A Case of DAMRO. 
    Gangodawilage, D.; Punchibandara, M. M. T.; Wijayanama, P. T. C.; Liyanage, P. W.; Kannangara, Kannangara,; Madushanka, J. T. D. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    A humble man who believed in himself and fearless in taking risks created one of the most successful furniture businesses Sri Lanka has ever seen. DAMRO today is a well-known brand in the households and corporates alike. ...
  • Human Capital Disclosure Practices: Comparative Study of Banking, Insurance and Finance Industries in Sri Lanka. 
    Weligamage, S. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    In an organizational context, human capital is the most valuable capital compared with other resources such as physical, financial and informational and disclosure of those assets in the financial statements have become ...
  • Predictors of Profitability of Selected Microfinance Institutions in Sri Lanka. 
    Wijesinghe, W. P. J. L.; Thrikawala, S. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    This study, conducted with the purpose of assessing profitability predictors of microfinance institutions (MFIs) in Sri Lanka. The study has been conducted by using a panel data analysis and the sample consists of nine ...
  • From Colonization to Neo-Colonization: The Diffusion of Socio- Cultural and Economic Aspects in Sri Lanka. 
    Manjaree, H. M. S.; Divassini, P. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Changes in society, culture and economy can be traced from colonial era to post-colonial era. However, the problem lies with the people as they cannot identify the post-colonial myth and hidden agenda of the change agent. ...
  • Reflections on Various Investment Avenues in India: An Empirical Investigation with a Long-Term Perspective. 
    Joseph, B.; Ramanathan, H. N.; Chacko, P. S.; Abraham, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Since the inception of the New Economic Policy in 1991, Indian investors have accessibility to a variety of investment avenues which suit their risk tolerance. Traditionally, the people of India have an affinity to low-risk ...
  • Population Explosion and Environmental Degradation in India. 
    Muniyandi, C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The present study investigated the relationship between population growth and environmental degradation in India. The relationship between population growth, resource depletion and environmental degradation has been a ...
  • Assessment of the Contribution & the Relationship between Foreign Direct Investment & Economic Growth in Sri Lanka. 
    Gunarathne, S. P. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Foreign Direct Investment (FDI) has been identified as an important determinant of economic growth in developing countries. Accordingly, this study intends to examine the relationship between FDI and economic growth in Sri ...
  • The Next Generation of Balanced Scorecard. 
    Askarany, D. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Balanced Scorecard (BSC) is one of the most talked about performance measurement systems of the past three decades which focuses on both financial/finance and none financial perspectives of organizations. So, it is an ...
  • A Review on Need for a New Economics with Special Reference to Sri Lanka. 
    Divassini, P.; Manjaree, H. M. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The aim of the survey is to find out the need of new economics, which focuses on the caring economics in the context of Sri Lanka. Basically, Caring Economics provides a genuine caring for people and nature as the uppermost ...
  • Ecosystem Integration and Ecotourism Potentials in Kala Oya Estuary, Sri Lanka. 
    Gunathilaka, M. D. K. L. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Ecotourism is a sustainable alternative to the more conventional tourism and has grown in popularity worldwide. Although the concept of ecotourism is new to Sri Lanka, it has the potential to develop as a major ecotourism ...
  • A Discourse Analysis on Research Texts on Mumpreneurs. 
    Surangi, H. A. K. N. S.; Ranwala, R. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Research investigating female entrepreneurs has developed considerably over the past two decades. However, mumprenurship concept is still a relatively under-researched area and represents a challenging research field. ...
  • Perception of Situations and Opportunity Recognition: Development of a Conceptual Model. 
    Nimeshi, G. K. S.; Mallika, M. C. K. H.; Ranasinghe, R. S. L. B.; Sarathchandra, K. S. H.; Dissanayake, D. M. N. S. W. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The multidimensional view of opportunity recognition is addressed differently by number of scholars. However theoretical bases in this regard are still fragmented. We addressed the suggestion of Shepherd, (2015) and develop ...
  • Consumer Brand- Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition. 
    Pushpakumara, B. M. A.; Dissanayaka, D. M. R. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Building and maintaining a strong relationship with their customers has become a basic requirement for business. So, the firm should build close relationship with customers through perceived communication. There are only ...
  • Architectural Framework for Electronic Legal Solution Development. 
    Vasanthapriyan, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    In the context of ever increasing numbers of legal cases and involved stakeholders in multi-party collaborations, we have discovered the appropriateness of the adaptation of more advanced information communication technology ...
  • Factors Influencing Brand Switching in Telecommunication Industry in Sri Lanka: A Study Based on Undergraduates in Sri Lanka. 
    Wimalasiri, R. K. H. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Telecommunication industry is an industry which is with fierce competition. This intense competition leads to reduce the market share of mobile service providers in terms of customers. Hence this study is conducted with ...
  • Consumer Attitudes toward Mobile Advertising: With Special Reference to Fast Food Industry. 
    Wijesundara, C. B.; Hennayake, H. M. G. Y. J. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The rapid proliferation of mobile phones has created a new channel for mobile marketing. The use of Short Messaging Service to access customers through mobile devices is gaining popularity. In Sri Lanka, most of fast-moving ...
  • Influence of Service Brand Communication on Consumer's Psychology: With Special Reference to Consumer Attitudes on the Private Professional Educational Institutes in Batticaloa District. 
    Kishokumar, R.; Kishomigah, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Service Brand Communication plays a crucial role in determining the Consumer’s Psychology towards the brands, which is useful for businesses and it provides value to consumers as well. This study examined whether Service ...
  • The Impact of Promotional Strategies of Pharmaceutical Companies on Doctor’s Recommendation of Branded Drugs: An Empirical Study on Pharmaceutical Industry in Sri Lanka. 
    Punchibandara, M. M. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study was focused on selected promotional strategies such as medical detailing, providing scientific materials, Sponsorships, continuous medical education programs (CME), and sponsoring clinical meetings conducted by ...
  • Effect of Constructivist Instruction and Technology Based Constructivist Instruction on Academic Achievement of Undergraduates. 
    Pathirathna, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The present university education system lay accentuation on constructivist edification environment. It is the learner-centered scholastic environment which considers students are not as passive learners but active constructors ...
  • Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu. 
    Varghese, J.; Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought ...

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