Fernando, C. S. P. K.; Gunasekara, A. L.; Weerasingha, W. D. J. D.; Dasanayake, D. M. A. S. N.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
This study examines the behavioral factors affecting to the selection of a stockbroker by retail customers, referring to the Behavioral Finance theory. This study is driven by two main objectives, to determine the main ...