Wijewantha, P.
(De Paul Journal Of Scientific Research (DJSR) Volume: 2 , Issue: 2 , February 2015 , ISSN: 2394-2509., 2015)
This paper discusses an incident took place in an organization in the insurance industry of
Sri Lanka. The company name is withheld and is referred as the XYZ organization. The said incident has happened in the Marketing ...