Marketing Management: Recent submissions

Now showing items 1-20 of 90

Customer Shopping Value on Brand Loyalty: Mediating Role of Customer Satisfaction: A Study on E-Commerce Industry in Western Province, Sri Lanka

Madushika, R. A. L.; Dissanayake, D. M. R.; Udovita, Viduni (2024)

This study explores the impact of customer shopping value on brand loyalty within Sri Lanka's burgeoning e-commerce sector, emphasizing the roles of utilitarian and hedonic values. Utilizing a positivist philosophy and ...
Revitalising Export Orientated SMEs of Sri Lanka with Trade Credit Insurance

Jayaweera, Asha; Bhaumik, Amiya; Liyanage, Chatura (2024)

Financial losses due to unsettled receivables from commercial debtors, which expose them to enhanced credit risk, pose a serious challenge to the profitability and expansion of export-orientated small and medium enterprises ...
Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Young Business Executives’ Attitudes Towards Green Products in Developing Country Contex

Cooray, W. H. H.; Patabendige, S. S. J.; Mirando, U. J. (2023)

Green purchasing behavior, characterized by acquiring and consuming environmentally friendly products, has gained significant attention in recent years. However, scholars posit that transitioning to "going green" necessitates ...
Impact of supply chain agility on customer value and customer trust: Moderating effect of price sensitivity in healthcare industry

Mirando, U. J.; Herath, H. M. R. P. (2024)

This study investigates the impact of supply chain agility on customer value and customer trust while investigating the role of price sensitivity as a mediating variable in the healthcare industry. A quantitative methodological ...
Security matters: Empowering e-commerce in Sri Lanka through customer insights

Jayathilaka, Ruwan; Udara, Isuri (2024)

n the fast-paced, post-COVID digital world, e-commerce presents promising prospects for significant advancement. However, customers often feel uncertain due to persistent concerns about the robustness of security measures ...
A Conceptual Review on Impact of Green Practices on Green Brand Equity: With the Moderating Effect of Consumer Traceability Knowledge

Fernando, A. L.; Dissanayake, A. G. M. D. C. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)

A rapid increase in the implementation of green practices can be observed by companies to support sustainability objectives with the rise of environmental concerns. In today's cutthroat market, green brand equity (GBE), ...
Frugal Innovation and Core Characteristics: A Systematic Literature Review

Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N. (Scope, 2023)

Making products that cater to the requirements of emerging and new markets may help businesses all around the world. The concept of frugal innovation has resulted in many successful products for various markets that save ...
E-Learning Capability Maturity During Covid 19 Pandemic -A Qualitative Approach

Herath, H.M.R.P; BANO, Yasmeen; Vasantha, S. (QUALITY Access to Success, 2021)

Background of the study: Learning system that had been previously carried out through face to face approach inside the class room switched to the online learning activities during the pandemic and the most common online ...
Multi-actor value co-creation in community-based tourism

Fernando, Madhuri; Leckie, Civilai; Jopp, Ryan; Daronkola, Hassan Kalantari; Johnson, Lester W (2022)

Community-based tourism (CBT) is an alternative tourism approach appraised for its contribution to uplifting the social-economic well-being of the host community. The uniqueness of this approach is that, unlike other tourism ...
Knowledge Management Orientation: A Synthesized Window for Future Research

Jayampathi, E.K.; De Alwis, C.; Razi, M.J.M. (South Asian Journal of Business Insights, 2021, 2021)

The knowledge management behavior of an organization is discussed under the concept of knowledge Management Orientation (KMO). As one of the most important strategic resources of an organization, there is a growing ...
Three Perspectives on Changing Gender Stereotypes

Priyashantha, K.G.; De Alwis, A.C.; Welmilla, I. (FIIB Business Review (FBR), 2021, 2021)

Changing gender stereotypes is an essential topic among researchers since the 1970s. The debate on this subject continues in the twenty-first century. Some researchers argue that gender stereotypes have not changed, since ...
Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context

Kashif, M.; Petrovskaya, I.; Samad, S.; Wijenayake, S. (Central European Management Journal, 2021)

Purpose: Drawing on social exchange theory (SET), this study explores the mediating role of quiescent silence as a link between organizational stressors and turnover intentions among Russian frontline employees (FLEs). ...
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector

Kumara, D.W.; Dissanayake, D.M.R. (International Journal of Humanities and Social Science Invention (IJHSSI), 2019)

Internal marketing and brand-related behavior of employees are found as extendedly researched notions across the markets and product scopes. The concept of internal marketing has been referred in empirical studies connected ...
Role of Sports Sponsorships in Developing Brand Equity

Madushani, G.; Gunawardane, N. (International Journal of Business and Management Invention (IJBMI), 2020)

Sports sponsorship is focused to sports context as athletes, sports teams, or sporting events. Sports sponsorships moved from corporate entertainment and brand awareness generation into a sophisticated brand building, ...
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries

Rajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R. (International Journal of Latest Engineering and Management Research (IJLEMR), 2020)

Strategies provide intent for organizations to drive their respective business models. The responsiveness to environment challenges and dynamics is a must for corporates to survive and grow even during turbulent conditions. ...
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka

Dissabandara, D.R.; Dissanayake, D.M.R. (International Journal of Research in Commerce and Management Studies, 2020)

Brands competing in food industry require a clear emphasis on sensory stimuli when developing their marketing strategies to cater different segments in the market. Sensory marketing plays a vital role in creating long ...
Review On Advertising Creativity, Brand Personality And Celebrity Personality

Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Journal of Critical Reviews, 2020)

Advertising is one of the vastly applied marketing communication tools in the world and creativity plays a significant role within resulting positive consumer evaluations. Meanwhile, celebrities are used in advertisements ...
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality

Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Solid State Technology, 2020)

Advertising acts as strong promotional mix element in marketing influencing brand communication activities to result favorable consumer responses. However, empirical and practice related arguments still question on the ...
Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review

Paul, B. S.; Dissanayake, D. M. R. (International Journal of Research in Commerce and Management Studies, 2020)

No matter what grandiose strategies organizations may have, its success ultimately depends on the execution by the frontline, mainly the Salesforce. Selling and the related processes of an organization directly impact to ...
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka

Munasinghe, A.; Dissanayake, D.M.R. (Sri Lanka Journal of Marketing, 2018)

Industrial sector organizations require some specific focus when developing brands to their institutional and domestic customer segments. Brand trust plays a significant role when it comes to establishing strong brand ...

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