ICAM-2021: Recent submissions

  • A Study on Factors Affecting Online Buying Behavior of Consumers- A Factor Analysis Approach 
    Choudhury, Tapati Sarmah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The third Industrial revolution of the late 20th century witnessed rapid advancements in information and communication technology and with this dawned the era of E-commerce. The beginning of the new century manifested ...
  • Modelling a Cyber Security Model for Educational Sector: The Perspective of Privacy Calculus Theory 
    Adamu, Adamu Abbas; Ming, Joseph Sia Kee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The exponential growth of the internet interconnections has resulted to the emergence of threats to our cyber space and has significantly affect society, physical structure and economy. Cybercrimes are becoming more ...
  • The Effect of Social Media Marketing Activity towards Online Shopping Behaviour among Primary School Teachers in Klang Valley 
    Yi, Goh Jing; Kularajasingam, Janitha; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the ...
  • Electronic Banking and Customer Satisfaction in Nigeria Money Deposit Banks 
    Michael, Oyenuga; Iember, Ahungwa Agnes; Chinonso, Nnedu Stanley (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The banking sector in Nigeria has experienced turbulent times following the collapse of the economy of the country. In order to minimize their operational costs, commercial banks have adopted internet banking including ...
  • Trust on Green Advertisement: Mediating Role of Environmental Involvement 
    Tee, Poh-Kiong; Lim, Kim Yew; Ng, Chee-Pung (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make good use of their green marketing campaign. This research sought to ...
  • Factors Influencing Purchase Intention of Domestic Travel Packages in Malaysia 
    Yew, Lim Kim; Kowang, Tan Owee; Kiong, Tee Poh; Pung, Ng Chee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the wake of the coronavirus pandemic, few industries have fallen as far and as fast as tourism. Malaysia's travel industry is among the hardest hit and tourism decline is a driving reason for job losses in Malaysia. ...
  • Investigate Website Quality and E-Trust for Online Booking Implementation 
    Chin, Thoo Ai; Segaran, Subhass Sandran; Sulaiman, Zuraidah; Mas'Od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Booking services has been gaining popularity among various industries in the recent years due to rising importance in offering services to consumers in a convenient way. Website has been playing a crucial role in developing ...
  • Factors of Virtual Influencer Marketing Influencing Generation Y Consumers' Purchase Intention in Malaysia 
    Ruey, Yap Yoong; Ismail, Nurlida Binti (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Since its inception in 2016, virtual influencer marketing has taken the fashion industry by storm, and the trend has continued to penetrate into other industries worldwide. Instead of relying on endorsements from celebrities ...
  • Customer Engagement, CRM and Intimacy: A Study of Mobile App Effectiveness 
    Jaysinghe, Wenura Shivantha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer engagement has been widely researched in the recent past due to the vitality of the phenomena in the business world, transforming personal interests into sales. In the future, the physical human interaction, which ...
  • The Impact of Algorithmic Literacy on Programmatic Advertising Effectiveness 
    A, Malathi; Jaidev, Uma Pricilda; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In today's digital ecosystem, effectively capturing the attention of consumers is not an easy task. Millions of websites, many applications, and digital properties are being viewed across various channels every day. Using ...
  • An Exploration of Consumers' Satisfaction as Mediator in Purchasing Luxury Brand Goods 
    Qin, Teoh Yu; Lian, Lim Kim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this study is to explore the mediating construct of consumers' satisfaction in purchasing luxury brand products. Luxury brand products are expensive and often belong to the niche market. The market of luxury ...
  • Study on Service Quality Specification for Home Delivery System in Malaysia Special Reference Lazada 
    Wasantha, H.L.Neel; Dombepola, W.Chandramali; Perera, G.Nilantha R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research is examined the service specification for the Home Delivery system in Malaysia as a modification of SERVQUAL Parasuraman 1985. The primary goals are to build up a healthy and loyal relationship between the ...
  • Consumer Behavioral Intention towards Order Returns in ECommerce 
    Raamkhumar, M H; Swamy, Tnvrl; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is a developing sector throughout the world; as the orders increase, it increases order returns which is considered a managerial issue for the retailers. Free order returns is a facility provided by the e-commerce ...
  • Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention 
    Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Recent decades have witnessed the notably high demand for fashion that led to the emergence of mass production of apparel. Fashion consumers have begun to excessively crave goods at low prices, yet with exceptional quality ...
  • Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites 
    Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the booming of online shoppers in Malaysia, more e-commerce players such as Shopee and Lazada, are taking a step further to improve their platforms in gaining more customers. As such, many initiatives have been taken ...
  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...
  • Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri Lanka 
    Akarawita, G. Sachintha; Dissanayake, D.M.R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Building and managing consumer brand relationships to foster Brand Loyalty is a challenge for marketers. Investigation on the behavior of consumer brand relationships in the Biscuit Industry is a necessity, as it is a major ...
  • The Role of Social Media Influencers on Purchase Intention: The Moderating Effect of Brand Familiarity 
    Kareem, Shaply Abdul; Venugopal, Pulidindi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this study is to examine the effects of social media influencers' traits on advertising attitudes. Also, investigate the influencers' impact on purchase intentions. The researchers adopted theoretical models ...
  • Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk 
    Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a ...
  • Influence of Social Media on Consumer Buying Behavior towards Enriching Trust on Product Reviews 
    Hariprasad, Rachetty; D, Ashok; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advancement in technology influences consumer buying behavior which keeps on changing. It is the responsibility of the marketers to utilize these technologies for providing better customer services. The buying behaviors ...

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