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Recent submissions

ICAM-2021: Recent submissions

Now showing items 141-160 of 457

Antecedents of Panic and Rational Buying Behavior During Crisis Times: A Structural Equation Modelling Approach

Zaidi, Neha; Maurya, Mohit; Dixit, Sweta (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Marketers during the 2020-21 pandemic realized customer responses to the crisis was unpredictable in many ways. From anxiety fueled hoarding to indifferent and discretionary reactions, resulting purchase behaviors were ...
An Exploration of Female Leisure Shopping Experience in Shopping Malls

Medis, Ajith; Herath, Renuka; Silva, Sheruni De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Shopping has been remarkably pervasive activity undertaken daily by millions of people worldwide (Hine, 2002). Further (Taubler, 1972) define shopping with the most basic idea as a search for value, Shopping is a spectacle ...
The Impact of Electronic Word-of-Mouth Communication on Online Purchase Intention: Mediating Effect of Brand Image

Rathnayake, R.W.M.D; Kumara, D.W (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The present study investigates the impact of electronic word-of-mouth (eWOM) communication on online purchase intention and whether this relationship is mediated by the brand image concerning e-retailers in Sri Lanka. The ...
Factors Influencing Green Purchasing Behavior of Consumers in Developing Countries with regard to FMCG Products

Hansani, Chanika; Withanaarachchi, Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

According to Climate Risk Index 2020, most developing countries like the Philippines, Sri Lanka, and India, etc., have been ranked among the most vulnerable nations to climate change. Thus, it proves that developing countries ...
Influence of Brand Personality on Brand Love: The Mediating Role of Brand Trust in Fast Food Franchisers in Sri Lanka

Dasanayake, D.M.R.T; Wijenayake, S.I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Modern businesses are facing a huge rivalry in every aspect of their operations. In order to survive within this extremely competitive environment, every business organization is trying to be unique. One strategy the ...
The Attitude of Follower Towards Entrepreneur Social Media Content: An Influencer Marketing Perspective

Ho, Ree Chan; Cheng, Qian Yee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The escalating number of entrepreneurs are making use of social media to improve the online presence of their companies. They play the role of influencer by promoting their business and assemble a community of their ...
Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs

Manigandan, R; Raghuram J, Naga Venkata; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Small and medium scale enterprises (SMEs) in hotel industries provide Many employment opportunities and economic growth of the country. SMEs plays a prominent role in all sectors. The study mainly focuses on the entrepreneurial ...
The Impact of Digital Marketing Tools on Financial Performance of Listed Hotels in Sri Lanka

Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T; Kuruppu, C.L.; Lokeshwara, A.A. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In today's business context, marketing is one of the most vital business functions. Digital marketing platforms have recently played a crucial role in hotel marketing and customer interaction strategies. Hotel managers ...
E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB)

Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Currently, customers are highly supportive in adopting technological innovations, particularly during this pandemic of Covid-19, as they will have a higher belief and dependency in many online transactions. Online banking ...
The Role of Consumer Associative and Dissociative Mindsets in Determining Consumer Buying Behavior: Skin Whitening Face Care Products

Perera, R. A. Lihini W.; Perera, G. Nilantha R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The role of associative and dissociative mindsets in buying behavior has been studied in the literature. But it has not been studied in the scope of face care products in Sri Lanka. Heintzelman & King (2014) stated that ...
Factors Influencing Towards Customer Promotion Acceptance Sent by Fast Food Restaurants

Jiffry, Sahdi; Adithya, Tharushi; Wasundi, Vinodya; Sakkaf, Suhail (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Fast food chains in Sri Lanka are a recently magnificent and emerging industry which makes revolutionary transmutation within the frequent consumer patterns. The concluding purpose of this research is to point out the ...
Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness

Jayasinghe, Darshana T.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Social media disrupted the communication strategies of organizations globally and brought opportunities for marketers to reach customers effectively. Influencer Marketing (IM) is relatively a new discipline in contemporary ...
Factors that Influence Gen Z's Purchase Intention towards Online Shopping in Fashion Industry Understanding the Factors Affecting Customers' Purchase Intention from a Procedural Perspective

Li, Ang Xue; Ni, Chan Sy; Hui, Goh Jia; You, Lee Pei; Bee, Tan Si (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In recent years, the fashion industry has been disrupted due to the emergence and assimilation of online technology. On one hand, it makes it easier for marketers in the fashion industry to reach and engage with their ...
Ethics, Environment, Health and Farmers: Reasons for Organic Food Consumption in India

Kirmani, Mohd Danish (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The study investigated the role of factors such as health concerns, ethical beliefs, environmental concerns, and concerns for farmers on the organic food consumption attitude among the Indian consumers. In fact, the study ...
Creating Customer Satisfaction among the Millennials: Does Brand Equity Matter?

Chacko, Pearly Saira; Ramanathan, Hareesh N (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In a competitive and brand-conscious market like India which is home to a huge population of Millennials, building brand equity for smartwatches is a challenging task. The companies need to assess the prior experiences and ...
Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian

Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Reference price is defined as the price assumption needed to pay by customers by referring to the actual price of the products. Reference price can be appeared in terms of internal (memory-based) or external (stimulus-based). ...
Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka

Dabare, P.U.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The telecommunication industry is one of the growing platforms in service category in Sri Lanka which has marked a stable growth in previous years. Even though many branding concepts were investigated by the previous ...
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior

Hansamali, Teshala; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Retail is one sector that has showed enormous growth especially in the last couple of years among different types of retailers. Fashion retail chain is growing rapidly than ever before by providing an engaging shopping ...
The Impact of Scarcity on Impulse Buying from the Perspective of Chinese Consumers

Jing, Zhang Jing; Jiang, Nan; Jamesturner, Jason; Sharif, Saeed Pahlevan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The global COVID-19 pandemic has wreaked havoc on the global healthcare system, instilling dread and anxiety among billions of people (Jackson et al., 2020). With the high mortality and infectiousness, medical protective ...
Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users

Wijesinghe, M. P.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The fast-food market has shown rapid growth in the last couple of years due to quick and inexpensive meals and tech-savvy ordering. Moreover, the changing lifestyle patterns of consumers such as hectic schedules and growth ...

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