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Impact of Sex Roles on Brand Gender Contamination of Purchase of Decision-Making: Case in Sri Lanka
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Impact of Sex Roles on Brand Gender Contamination of Purchase of Decision-Making: Case in Sri Lanka
De Alwis, A.C.
;
Ramanathan, H.N.
URI:
http://repository.kln.ac.lk/handle/123456789/24306
Date:
2019
Abstract:
Current study attempts to examine the relationship between internal environmental factors and the level of adoption HRIS. An integrated conceptual framework was integrated ideas and elements from the diffusion of innovation ...
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